JavaScript code for Analytics for Advertising

Annonceurs avec Advertising DSP uniquement

For Advertising DSP, the Analytics for Advertising integration tracks view-through and click-through site interactions. Click-through visits are tracked by the standard Adobe Analytics code on your webpages; the Analytics code captures the AMO ID and EF ID parameters in the landing page URL and tracks them in their respective reserved eVars. You can track view-through visits by deploying a JavaScript snippet in your webpages.

On the first page view of a visit to the site, the Adobe Advertising JavaScript code checks to see if the visitor has previously seen or clicked on an ad. If the user has previously entered the site via a click-through or hasn’t seen an ad, then the visitor is ignored. If the visitor has seen an ad and hasn’t entered the site via a click-through during the click lookback window set within Adobe Advertising, then the Adobe Advertising JavaScript code either a) uses the Experience Cloud ID Service to generate a supplemental ID (SDID) or b) uses the Adobe Experience Platform Web SDK generateRandomID method to generate a StitchID. Either ID is used to stitch data from Adobe Advertising to the visitor’s Adobe Analytics hit. Adobe Analytics then queries Adobe Advertising for the AMO ID and EF ID associated with the ad exposure. The AMO ID and EF IDs are then populated in their respective eVars. These values persist for a designated period (by default, 60 days).

Analytics sends site traffic metrics (such as page views, visits, and time spent) and any Analytics custom or standard events to Adobe Advertising hourly, using the EF ID as the key. These Analytics metrics then run through the Adobe Advertising attribution system to connect the conversions to the click and exposure history.

Deploying the JavaScript code

The JavaScript library consists of two lines that allow Analytics and Adobe Advertising to communicate with each other. Si l’intégration Analytics for Advertising a été terminée lors de la mise en œuvre d’Adobe Advertising, vous devez déjà avoir reçu ce code avec des instructions sur la manière de le déployer.

Le code

Implémentations qui utilisent le code visitorAPI.js d’Experience Cloud Identity Service

<script src="https://www.everestjs.net/static/le/last-event-tag-latest.min.js">
<script>
     if("undefined" != typeof AdCloudEvent)
          AdCloudEvent('IMS ORG Id','rsid');
</script>

Implémentations qui utilisent le code Web SDK Experience Platform alloy.js

<script src="https://www.everestjs.net/static/le/last-event-tag-latest.min.js">
<script>
     if("undefined" != typeof AdCloudEvent)
          stitchId = AdCloudEvent('IMS ORG Id','rsid').generateRandomId();
</script>

Où placer le code

La fonction Analytics for Advertising JavaScript doit se placer après le service Experience Cloud ID, mais avant le code Analytics App Measurement. Cela permet de s’assurer que l’ID supplémentaire (SDID) ou le StitchID est inclus dans votre appel Analytics.

Validation du déploiement du code

Vous pouvez effectuer une validation à l’aide de n’importe quel type d’outil de renifleur de paquets (tel que Charles, Fiddler ou Chrome Developer Tools) en comparant les valeurs des quatre identifiants entre la requête envoyée à Adobe Advertising et la requête envoyée à Analytics, comme indiqué ci-dessous.

Comment confirmer le code avec Chrome Developer Tools validate-js-chrome

Comment confirmer le code avec Adobe Experience Platform Debugger