Documentación Experience Platform Guía de conectores de origen

Marketo Engage asignaciones de campos marketo-engage-field-mappings

Last update: Mon Jun 03 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Temas:
Fuentes

Creado para:

Desarrollador

Las siguientes tablas contienen las asignaciones entre los campos de los nueve Marketo conjuntos de datos de y sus campos correspondientes del Modelo de datos de experiencia (XDM).

TIP

Todo Marketo conjuntos de datos excepto Activities ahora admiten isDeleted. Los flujos de datos existentes incluirán automáticamente isDeleted, pero solo introducirá el indicador para los datos recién ingeridos. Si desea aplicar el indicador a todos los datos históricos, debe detener los flujos de datos existentes y volver a crearlos con la nueva asignación. Tenga en cuenta que si elimina isDeleted, ya no tendrá acceso a la funcionalidad. Es fundamental que la asignación se mantenga después de rellenarse automáticamente.

Actividades activities

El Marketo La fuente de ahora admite actividades estándar adicionales. Para utilizar actividades estándar, debe actualizar el esquema con la variable utilidad de generación automática de esquemas porque si crea nuevos activities flujo de datos sin actualizar el esquema, las plantillas de asignación fallarán porque los nuevos campos de destino no estarán presentes en el esquema. Si decide no actualizar el esquema, aún puede crear un nuevo flujo de datos y descartar cualquier error. Sin embargo, los campos nuevos o actualizados no se incorporarán en Platform.

Lea la documentación sobre clase Evento de experiencia XDM para obtener más información sobre la clase XDM y los grupos de campos XDM.

NOTE

iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null)

El campo de origen es un campo calculado que debe añadirse utilizando Añadir campo calculado en la interfaz de usuario de Experience Platform. Lea el tutorial sobre adición de campos calculados para obtener más información.

Conjunto de datos de origen

Campo de destino XDM

Notas

_id

"Marketo"

personKey.sourceType

"${MUNCHKIN_ID}"

personKey.sourceInstanceID

El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

personID

personKey.sourceID

concat(personID,"@${MUNCHKIN_ID}.Marketo")

personKey.sourceKey

Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

eventType

producedBy

timestamp

web.webPageDetails.URL

environment.browserDetails.userAgent

environment.ipV4

search.keywords

search.searchEngine

web.webPageDetails.webPageID

web.webPageDetails.name

web.webPageDetails.isPersonalizedURL

web.webPageDetails.queryParameters

web.webReferrer.URL

iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)

listOperations.listKey

opportunityEvent.isPrimary

iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)

opportunityEvent.opportunityKey

opportunityEvent.role

leadOperation.newLead.createdDate

leadOperation.newLead.formName

leadOperation.newLead.leadSource

leadOperation.newLead.listName

leadOperation.newLead.sfdcType

leadOperation.newLead.sourceType

leadOperation.convertLead.assignTo

leadOperation.convertLead.convertedStatus

leadOperation.convertLead.isSentNotificationEmail

directMarketing.mailingID

directMarketing.mailingName

directMarketing.testVariantName

directMarketing.testVariantID

directMarketing.emailBouncedCode

directMarketing.emailBouncedDetails

directMarketing.email

device.isMobileDevice

device.model

environment.operatingSystem

directMarketing.linkURL

web.webInteraction.linkID

web.fillOutForm.webFormID

web.fillOutForm.webFormName

web.webInteraction.linkURL

leadOperation.changeScore.changeValue

leadOperation.changeScore.newValue

leadOperation.changeScore.oldValue

leadOperation.changeScore.priority

leadOperation.changeScore.reason

leadOperation.changeScore.relativeScore

leadOperation.changeScore.relativeUrgency

leadOperation.changeScore.scoreAttributeID

leadOperation.changeScore.scoreAttributeName

leadOperation.changeScore.urgency

json_to_object(${opportunityEvent\.dataValueChanges})

opportunityEvent.dataValueChanges

iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.campaignProgression.campaignKey

leadOperation.campaignProgression.campaignID

leadOperation.campaignProgression.isAcquiredBy

leadOperation.campaignProgression.isSuccessful

leadOperation.campaignProgression.newStatusID

leadOperation.campaignProgression.newStatusName

leadOperation.campaignProgression.oldStatusID

leadOperation.campaignProgression.oldStatusName

leadOperation.campaignProgression.reason

leadOperation.interestingMoment.date

leadOperation.interestingMoment.description

leadOperation.interestingMoment.source

leadOperation.interestingMoment.type

iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)"

leadOperation.callWebhook.webhookKey

leadOperation.callWebhook.webhookName

leadOperation.callWebhook.responseCode

iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)"

leadOperation.changeCampaignCadence.campaignKey

leadOperation.changeCampaignCadence.newCadence

leadOperation.changeCampaignCadence.previousCadence

iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.addToCampaign.campaignKey

iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.addToCampaign.streamKey

leadOperation.addToCampaign.streamName

iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.changeCampaignStream.campaignKey

iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.changeCampaignStream.newStreamKey

leadOperation.changeCampaignStream.newStreamName

iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.changeCampaignStream.previousStreamKey

leadOperation.changeCampaignStream.previousStreamName

iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.changeRevenueStage.modelKey

leadOperation.changeRevenueStage.modelName

iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.changeRevenueStage.newStageKey

leadOperation.changeRevenueStage.newStageName

iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)

leadOperation.changeRevenueStage.previousStageKey

leadOperation.changeRevenueStage.previousStageName

leadOperation.changeRevenueStage.reason

iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.mergeLeads.sourceKeys

leadOperation.mergeLeads.targetUpdated

leadOperation.mergeLeads.mergedInCRM

leadOperation.mergeLeads.mergeSource

iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)"

directMarketing.emailSent.mailingKey

directMarketing.emailSent.mailingName

directMarketing.emailSent.testVariantID

directMarketing.emailSent.testVariantName

directMarketing.emailSent.automationRunID

iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null)

identityMap

Este es un campo calculado.

Programas programs

Lea el Información general de XDM Business Campaign para obtener más información sobre la clase XDM. Para obtener más información sobre los grupos de campos XDM, lea la Grupo de campos del esquema Detalles de Campaign empresarial guía.

Conjunto de datos de origen

Campo de destino XDM

Notas

"Marketo"

campaignKey.sourceType

"${MUNCHKIN_ID}"

campaignKey.sourceInstanceID

El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

id

campaignKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

campaignKey.sourceKey

Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

El extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.

name

campaignName

description

campaignDescription

type

campaignType

status

campaignStatus

channel

channelName

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

cost

actualCost.amount

iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)

parentCampaignKey

integrationPartner

integrationPartnerName

webinarSessionName

webinarSessionDescription

webinarHistorySyncStatus

webinarHistorySyncDate

startDate

campaignStartDate

endDate

campaignEndDate

marketoIsDeleted

isDeleted

Pertenencia a programas program-memberships

Lea el Información general sobre los miembros de XDM Business Campaign para obtener más información sobre la clase XDM. Para obtener más información sobre los grupos de campos XDM, lea la Grupo de campos de esquema Detalles del miembro de la campaña empresarial XDM guía.

Conjunto de datos de origen

Campo de destino XDM

Notas

"Marketo"

campaignMemberKey.sourceType

"${MUNCHKIN_ID}"

campaignMemberKey.sourceInstanceID

El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

id

campaignMemberKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

campaignMemberKey.sourceKey

Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)

campaignKey

Relación

iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)

personKey

Relación

iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)

acquiredByCampaignKey

reachedSuccess

hasReachedSuccess

isExhausted

statusName

memberStatus

statusReason

memberStatusReason

membershipDate

nurtureCadence

trackName

nurtureTrackName

webinarUrl

webinarConfirmationUrl

registrationCode

webinarRegistrationID

reachedSuccessDate

iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

El extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.

sfdc.lastStatus

lastStatus

sfdc.hasResponded

hasResponded

sfdc.firstRespondedDate

firstRespondedDate

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

marketoIsDeleted

isDeleted

Compañías companies

Lea el Información general de cuenta empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen

Campo de destino XDM

Notas

"Marketo"

accountKey.sourceType

"${MUNCHKIN_ID}"

accountKey.sourceInstanceID

El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

concat(id, ".mkto_org")

accountKey.sourceID

concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")

accountKey.sourceKey

Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

iif(mktoCdpExternalId != null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
iif(msftCdpExternalId != null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

El extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

billingCity

accountBillingAddress.city

billingCountry

accountBillingAddress.country

billingPostalCode

accountBillingAddress.postalCode

billingState

accountBillingAddress.state

billingStreet

accountBillingAddress.street1

annualRevenue

accountOrganization.annualRevenue.amount

sicCode

accountOrganization.SICCode

industry

accountOrganization.industry

numberOfEmployees

accountOrganization.numberOfEmployees

website

accountOrganization.website

mainPhone

accountPhone.number

company

accountName

companyNotes

accountDescription

site

accountSite

iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)

accountParentKey

marketoIsDeleted

isDeleted

Listas estáticas static-lists

Lea el Información general de lista de marketing empresarial XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen

Campo de destino XDM

Notas

"Marketo"

marketingListKey.sourceType

"${MUNCHKIN_ID}"

marketingListKey.sourceInstanceID

"${MUNCHKIN_ID}" se reemplazarán como parte de la API de Explorar.

id

marketingListKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

marketingListKey.sourceKey

Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

name

marketingListName

description

marketingListDescription

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

marketoIsDeleted

isDeleted

Pertenencia a lista estática static-list-memberships

Lea el Información general sobre miembros de lista de marketing empresarial XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen

Campo de destino XDM

Notas

"Marketo"

marketingListMemberKey.sourceType

"${MUNCHKIN_ID}"

marketingListMemberKey.sourceInstanceID

El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

staticListMemberID

marketingListMemberKey.sourceID

concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")

marketingListMemberKey.sourceKey

Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)

marketingListKey

Relación

iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)

personKey

Relación

createdAt

extSourceSystemAudit.createdDate

marketoIsDeleted

isDeleted

Cuentas con nombre named-accounts

IMPORTANT

El conjunto de datos de cuentas con nombre solo es necesario con la función de marketing basado en cuentas (ABM) de Marketo. Si no utiliza ABM, no es necesario configurar asignaciones para cuentas con nombre.

Lea el Información general de cuenta empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen

Campo de destino XDM

Notas

"Marketo"

accountKey.sourceType

"${MUNCHKIN_ID}"

accountKey.sourceInstanceID

El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

concat(id, ".mkto_acct")

accountKey.sourceID

concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")

accountKey.sourceKey

Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

El extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

city

accountBillingAddress.city

country

accountBillingAddress.country

state

accountBillingAddress.state

annualRevenue

accountOrganization.annualRevenue.amount

sicCode

accountOrganization.SICCode

industry

accountOrganization.industry

logoUrl

accountOrganization.logoUrl

numberOfEmployees

accountOrganization.numberOfEmployees

name

accountName

iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)

accountParentKey

sourceType

accountSourceType

marketoIsDeleted

isDeleted

Oportunidades opportunities

Lea el Resumen de oportunidad empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen

Campo de destino XDM

Notas

"Marketo"

opportunityKey.sourceType

"${MUNCHKIN_ID}"

opportunityKey.sourceInstanceID

El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

id

opportunityKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

opportunityKey.sourceKey

Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey.sourceKey

Identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.

iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)

accountKey

Relación

description

opportunityDescription

name

opportunityName

stage

opportunityStage

type

opportunityType

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

expectedRevenue

expectedRevenue.amount

amount

opportunityAmount.amount

closeDate

expectedCloseDate

fiscalQuarter

fiscalYear

forecastCategory

forecastCategoryName

isClosed

isWon

quantity

opportunityQuantity

probability

probabilityPercentage

iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)

accountKey

Este conjunto de datos de origen solo está disponible para los usuarios con Salesforce integración.

lastActivityDate

leadSource

nextStep

marketoIsDeleted

isDeleted

Funciones de contacto de oportunidad opportunity-contact-roles

Lea el Información general sobre relación de persona de oportunidad empresarial XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen

Campo de destino XDM

Notas

"Marketo"

opportunityPersonKey.sourceType

"${MUNCHKIN_ID}"

opportunityPersonKey.sourceInstanceID

El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

id

opportunityPersonKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

opportunityPersonKey.sourceKey

Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán como parte de la API de Explorar.

iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

El extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.

iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)

opportunityKey

Relación

iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)

personKey

Relación

role

personRole

isPrimary

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

marketoIsDeleted

isDeleted

Personas persons

Lea el Información general del perfil individual XDM para obtener más información sobre la clase XDM. Para obtener más información sobre los grupos de campos XDM, lea la Grupo de campos de esquema de detalles de persona empresarial de XDM guía y Grupo de campos de esquema de componentes de persona de negocio XDM guía.

Conjunto de datos de origen

Campo de destino XDM

Notas

"Marketo"

b2b.personKey.sourceType

"${MUNCHKIN_ID}"

b2b.personKey.sourceInstanceID

El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

id

b2b.personKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

b2b.personKey.sourceKey

Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.

iif(unsubscribed == 'true', 'n', 'y' ))

consents.marketing.email.val

Si la cancelación de la suscripción es true (por ejemplo, value = 1) y establezca consents.marketing.email.val como (n). Si la cancelación de la suscripción es false (por ejemplo, value = 0) y establezca consents.marketing.email.val as null.

iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)

consents.marketing.email.reason

iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)

b2b.accountKey

marketingSuspended

b2b.isMarketingSuspended

marketingSuspendedCause

b2b.marketingSuspendedCause

leadScore

b2b.personScore

leadSource

b2b.personSource

leadStatus

b2b.personStatus

personType

b2b.personType

leadPartitionId

b2b.personGroupID

mktoCdpIsConverted

b2b.isConverted

mktoCdpConvertedDate

b2b.convertedDate

iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

El extSourceSystemAudit.externalKey es la identidad secundaria.

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

title

extendedWorkDetails.jobTitle

fax

faxPhone.number

mobilePhone

mobilePhone.number

firstName

person.name.firstName

lastName

person.name.lastName

middleName

person.name.middleName

salutation

person.name.courtesyTitle

dateOfBirth

person.birthDate

city

workAddress.city

country

workAddress.country

postalCode

workAddress.postalCode

state

workAddress.state

address

workAddress.street1

phone

workPhone.number

company

b2b.companyName

website

b2b.companyWebsite

leadScore

personComponents.personScore

leadSource

personComponents.personSource

leadStatus

personComponents.personStatus

personType

personComponents.personType

leadPartitionId

personComponents.personGroupID

iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)

personComponents.sourceAccountKey

iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

personComponents.sourceExternalKey

iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)

personComponents.sourcePersonKey

email

personComponents.workEmail.address

email

workEmail.address

marketoIsDeleted

isDeleted

iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null)

b2b.convertedContactKey

Este es un campo calculado.

iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null)

personComponents.sourceConvertedContactKey

Este es un campo calculado.

Pasos siguientes

Al leer este documento, ha obtenido información sobre la relación de asignación entre sus Marketo conjuntos de datos de y sus campos XDM correspondientes. Consulte el tutorial sobre creación de un Marketo conexión de origen para completar su Marketo flujo de datos.

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