DocumentaciónExperience PlatformGuía de conectores de origen

Marketo Engage asignaciones de campo marketo-engage-field-mappings

Last update: Thu Sep 25 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
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Creado para:

  • Desarrollador

Las tablas siguientes contienen las asignaciones entre los campos de los nueve conjuntos de datos Marketo y sus campos correspondientes del Modelo de datos de experiencia (XDM).

TIP
Todos los conjuntos de datos de Marketo excepto Activities ahora admiten isDeleted. Los flujos de datos existentes incluirán automáticamente isDeleted, pero solamente ingerirán el indicador para los datos recién ingeridos. Si desea aplicar el indicador a todos los datos históricos, debe detener los flujos de datos existentes y volver a crearlos con la nueva asignación. Tenga en cuenta que si elimina isDeleted, ya no tendrá acceso a la funcionalidad. Es fundamental que la asignación se mantenga después de rellenarse automáticamente.

Actividades activities

El origen Marketo ahora admite actividades estándar adicionales. Para usar actividades estándar, debe actualizar el esquema con la utilidad de generación automática de esquemas, porque si crea un nuevo flujo de datos de activities sin actualizar el esquema, las plantillas de asignación fallarán, ya que los nuevos campos de destino no estarán presentes en el esquema. Si decide no actualizar el esquema, aún puede crear un nuevo flujo de datos y descartar cualquier error. Sin embargo, los campos nuevos o actualizados no se incorporarán en Experience Platform.

Lea la documentación sobre clase de evento de experiencia XDM para obtener más información sobre la clase XDM y los grupos de campos XDM.

NOTE
El campo de origen iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null) es un campo calculado que debe agregarse usando la opción Agregar campo calculado en la interfaz de usuario de Experience Platform. Lea el tutorial sobre agregar campos calculados para obtener más información.
Campo de origen de Marketo
ID de tipo de actividad
Conjunto de datos Source
Campo de destino XDM
Notas
_id
_id
_id
"Marketo"
personKey.sourceType
"${MUNCHKIN_ID}"
personKey.sourceInstanceID
MUNCHKIN_ID se reemplazará como parte de la API de exploración
leadId
personID
personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo")
personKey.sourceKey
Identidad principal. MUNCHKIN_ID se reemplazará como parte de la API de exploración
activityTypeId
eventType
eventType
  • Si activityTypeId es 1, 2, 3, 9, 10 u 11 → marca productionBy como self.
  • Si activityTypeId es la marca de → producida por} 6, 7, 8, 12, 21, 22, 24, 25, 27, 32, 34, 35, 36, 46, 101, 104, 110, 113, 114 o 115 como sistema.
  • Para todos los demás valores → marca productionBy como self.
producedBy
producedBy
activityDate
timestamp
timestamp
attributes.Webpage URL
web.webPageDetails.URL
web.webPageDetails.URL
attributes.User Agent
environment.browserDetails.userAgent
environment.browserDetails.userAgent
attributes.Client IP Address
environment.ipV4
environment.ipV4
attributes.Search Query
search.keywords
search.keywords
attributes.Search Engine
search.searchEngine
search.searchEngine
primaryAttributeValue when activityTypeId = 1
1
web.webPageDetails.webPageID
web.webPageDetails.webPageID
primaryAttributeValue when activityTypeId = 1
1
web.webPageDetails.name
web.webPageDetails.name
attributes.Personalized URL
1
web.webPageDetails.isPersonalizedURL
web.webPageDetails.isPersonalizedURL
attributes.Query Parameters
1
web.webPageDetails.queryParameters
web.webPageDetails.queryParameters
attributes.Referrer URL
web.webReferrer.URL
web.webReferrer.URL
primaryAttributeValueId when activityTypeId in (24, 25)
24, 25
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)
listOperations.listKey
attributes.Is Primary
34,35,36
opportunityEvent.isPrimary
opportunityEvent.isPrimary
primaryAttributeValueId cuando activityTypeId en (34, 35, 36)
34, 35, 36
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)
opportunityEvent.opportunityKey
attributes.Role
34, 35, 36
opportunityEvent.role
opportunityEvent.role
attributes.Created Date
leadOperation.newLead.createdDate
leadOperation.newLead.createdDate
attributes.Form Name
leadOperation.newLead.formName
leadOperation.newLead.formName
attributes.Lead Source
leadOperation.newLead.leadSource
leadOperation.newLead.leadSource
attributes.List Name
leadOperation.newLead.listName
leadOperation.newLead.listName
attributes.SFDC Type
leadOperation.newLead.sfdcType
leadOperation.newLead.sfdcType
attributes.Source Type
leadOperation.newLead.sourceType
leadOperation.newLead.sourceType
primaryAttributeValue cuando activityTypeId = 21
21
leadOperation.convertLead.assignTo
leadOperation.convertLead.assignTo
attributes.Converted Status
21
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.convertedStatus
attributes.Send Notification Email
21
leadOperation.convertLead.isSentNotificationEmail
leadOperation.convertLead.isSentNotificationEmail
primaryAttributeValueId cuando activityTypeId en (7, 8, 9, 10, 11, 27)
7, 8, 9, 10, 11, 27
iif(${directMarketing\\.mailingID} != null && ${directMarketing\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)
directMarketing.mailingKey
primaryAttributeValueId cuando activityTypeId en (7, 8, 9, 10, 11, 27)
7, 8, 9, 10, 11, 27
directMarketing.mailingName
directMarketing.mailingName
directMarketing.testVariantName
directMarketing.testVariantName
attributes.Test Variant
directMarketing.testVariantID
directMarketing.testVariantID

attributes.Subcategory

  • activityTypeId = 8

    • 1099 → MENSAJE BLOQUEADO
    • 1003 → SPAM BLOQUEADO EN SOURCE
    • 1004 → SPAM BLOQUEADO EN EL MENSAJE
    • 2003 → DIRECCIÓN DE CORREO ELECTRÓNICO NO VÁLIDA
    • ERROR DE DIRECCIÓN DE CORREO ELECTRÓNICO → 2001
    • * → RAZÓN DESCONOCIDA DE LA DEVOLUCIÓN

  • activityTypeId = 27

    • 3999 → MENSAJE NO ACEPTADO
    • 3001 → BUZÓN LLENO
    • TIEMPO DE ESPERA DE → 3004
    • ERROR DE DNS DE → 4003
    • 4002 MENSAJE DE → DEMASIADO GRANDE
    • 4006 → INFRACCIÓN DE DIRECTIVA
    • 4999 → FALLO TRANSITORIO
    • 9999 → RESPUESTA INCORRECTA RECIBIDA
    • * → RAZÓN DESCONOCIDA DE LA DEVOLUCIÓN SUAVE
8, 27
directMarketing.emailBouncedCode
directMarketing.emailBouncedCode
attributes.Details
directMarketing.emailBouncedDetails
directMarketing.emailBouncedDetails
attributes.Email
directMarketing.email
directMarketing.email
attributes.Is Mobile Device
device.isMobileDevice
device.isMobileDevice
attributes.device
device.model
device.model
attributes.Platform
environment.operatingSystem
environment.operatingSystem
attributes.Link
directMarketing.linkURL
directMarketing.linkURL
primaryAttributeValueId cuando activityTypeId = 3 atributos más.ID de vínculo
3
iif(${web\\.webInteraction\\.linkID} != null && ${web\\.webInteraction\\.linkID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.webInteraction\\.linkID}, \"sourceKey\", concat(${web\\.webInteraction\\.linkID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.webInteraction.webInteractionKey
primaryAttributeValueId cuando activityTypeId = 2 atributos más.ID de formulario web
2
iif(${web\\.fillOutForm\\.webFormID} != null && ${web\\.fillOutForm\\.webFormID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.fillOutForm\\.webFormID}, \"sourceKey\", concat(${web\\.fillOutForm\\.webFormID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.fillOutForm.webFormKey
primaryAttributeValueId cuando activityTypeId = 2 else null
2
web.fillOutForm.webFormName
web.fillOutForm.webFormName
primaryAttributeValueId cuando activityTypeId = 3 atributos más.Link
3
web.webInteraction.linkURL
web.webInteraction.linkURL
attributes.Change Value
22
leadOperation.changeScore.changeValue
leadOperation.changeScore.changeValue
attributes.New Value
22
leadOperation.changeScore.newValue
leadOperation.changeScore.newValue
attributes.Old Value
22
leadOperation.changeScore.oldValue
leadOperation.changeScore.oldValue
attributes.Priority
22
leadOperation.changeScore.priority
leadOperation.changeScore.priority
attributes.Reason
22
leadOperation.changeScore.reason
leadOperation.changeScore.reason
attributes.Relative Score
22
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeScore
attributes.Relative Urgency
22
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.relativeUrgency
primaryAttributeValueId cuando activityTypeId = 22
22
iif(${leadOperation\.changeScore\.scoreAttributeID} != null && ${leadOperation\.changeScore\.scoreAttributeID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeScore\.scoreAttributeID}, "sourceKey", concat(${leadOperation\.changeScore\.scoreAttributeID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeScore.scoreAttributeKey
primaryAttributeValueId cuando activityTypeId = 22
22
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.scoreAttributeName
attributes.Urgency
22
leadOperation.changeScore.urgency
leadOperation.changeScore.urgency
attributes.Data Value Changes
json_to_object(${opportunityEvent\.dataValueChanges})
opportunityEvent.dataValueChanges
primaryAttributeValueId cuando activityTypeId = 104
104
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.campaignProgression.campaignKey
attributes.Acquired By
104
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isAcquiredBy
attributes.Success
104
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.isSuccessful
attributes.New Status ID
104
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusID
attributes.New Status
104
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.newStatusName
attributes.Old Status ID
104
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusID
attributes.Old Status
104
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.oldStatusName
attributes.Reason
104
leadOperation.campaignProgression.reason
leadOperation.campaignProgression.reason
attributes.Date
46
leadOperation.interestingMoment.date
leadOperation.interestingMoment.date
attributes.Description
46
leadOperation.interestingMoment.description
leadOperation.interestingMoment.description
attributes.Source
46
leadOperation.interestingMoment.source
leadOperation.interestingMoment.source
primaryAttributeValue cuando activityTypeId = 46
46
leadOperation.interestingMoment.type
leadOperation.interestingMoment.type
primaryAttributeValueId cuando activityTypeId = 110
110
iif(${leadOperation\\.callWebhook\\.webhookID} != null && ${leadOperation\\.callWebhook\\.webhookID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.callWebhook.webhookKey
primaryAttributeValueId cuando activityTypeId = 110
110
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.webhookName
attributes.Error Type
110
leadOperation.callWebhook.responseCode
leadOperation.callWebhook.responseCode
primaryAttributeValueId cuando activityTypeId = 115
115
iif(${leadOperation\\.changeCampaignCadence\\.campaignID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeCampaignCadence.campaignKey
attributes.New Nurture Cadence
115
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.newCadence
attributes.Previous Nurture Cadence
115
leadOperation.changeCampaignCadence.previousCadence
leadOperation.changeCampaignCadence.previousCadence
primaryAttributeValueId cuando activityTypeId = 114
113
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.campaignKey
attributes.Track ID
113
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.streamKey
attributes.Stream Name
113
leadOperation.addToCampaign.streamName
leadOperation.addToCampaign.streamName
primaryAttributeValueId cuando activityTypeId = 115
115
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.campaignKey
attributes.New Track ID
115
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.newStreamKey
attributes.New Track Name
115
leadOperation.changeCampaignStream.newStreamName
leadOperation.changeCampaignStream.newStreamName
attributes.Previous Track ID
115
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.previousStreamKey
attributes.Previous Stream Name
115
leadOperation.changeCampaignStream.previousStreamName
leadOperation.changeCampaignStream.previousStreamName
primaryAttributeValueId cuando activityTypeId = 101
101
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.modelKey
primaryAttributeValueId cuando activityTypeId = 101
101
leadOperation.changeRevenueStage.modelName
leadOperation.changeRevenueStage.modelName
attributes.New Stage ID
101
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.newStageKey
attributes.New Stage
101
leadOperation.changeRevenueStage.newStageName
leadOperation.changeRevenueStage.newStageName
attributes.Old Stage ID
101
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeRevenueStage.previousStageKey
attributes.Old Stage
101
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.previousStageName
attributes.Reason
101
leadOperation.changeRevenueStage.reason
leadOperation.changeRevenueStage.reason
attributes.Merge IDs cuando activityTypeId = 32
32
json_to_object(${leadOperation\.mergeLeads\.mergeIDs})
leadOperation.mergeLeads.sourceKeys
attributes.Master Updated
32
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.targetUpdated
attributes.Merged in Sales
32
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergedInCRM
attributes.Merge Source
32
leadOperation.mergeLeads.mergeSource
leadOperation.mergeLeads.mergeSource
primaryAttributeValueId cuando activityTypeId = 6
6
iif(${directMarketing\.emailSent\.mailingID} != null && ${directMarketing\.emailSent\.mailingID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${directMarketing\.emailSent\.mailingID}, "sourceKey", concat(${directMarketing\.emailSent\.mailingID},"@${MUNCHKIN_ID}.Marketo")), null)
directMarketing.emailSent.mailingKey
primaryAttributeValueId cuando activityTypeId = 6
6
directMarketing.emailSent.mailingName
directMarketing.emailSent.mailingName
attributes.Test Variant
6
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantID
Nota: derivado del valor de los activos secundarios
directMarketing.emailSent.testVariantName
directMarketing.emailSent.testVariantName
attributes.Campaign Run ID
6
directMarketing.emailSent.automationRunID
directMarketing.emailSent.automationRunID
directMarketing.automationRunID
directMarketing.automationRunID

Programas programs

Lea la descripción general de XDM Business Campaign para obtener más información sobre la clase XDM. Para obtener más información sobre los grupos de campos XDM, lea la guía Grupo de campos de esquema de detalles de Campaign empresarial.

NOTE
Para los tipos de etiquetas personalizados, vaya a esquemas y cree nuevos grupos de campos. A continuación, añada todos los nombres de campo adicionales necesarios para asignar los campos de origen con campos XDM de destino.
Conjunto de datos Source
Campo de destino XDM
Notas
"${MUNCHKIN_ID}"
campaignKey.sourceInstanceID
MUNCHKIN_ID se reemplazará como parte de la API de exploración
"Marketo"
campaignKey.sourceType
channel
channelName
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignKey.sourceKey
Identidad principal. MUNCHKIN_ID se reemplazará como parte de la API de exploración
cost
actualCost.amount
createdAt
extSourceSystemAudit.createdDate
description
campaignDescription
endDate
campaignEndDate
id
campaignKey.sourceID
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)
parentCampaignKey
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey es una identidad secundaria. CRM_TYPE y CRM_ORG_ID se reemplazarán como parte de la API de exploración
integrationPartner
integrationPartnerName
marketoIsDeleted
isDeleted
name
campaignName
startDate
campaignStartDate
status
campaignStatus
type
campaignType
updatedAt
extSourceSystemAudit.lastUpdatedDate
webinarHistorySyncDate
webinarHistorySyncDate
webinarHistorySyncStatus
webinarHistorySyncStatus
webinarSessionDescription
webinarSessionDescription
webinarSessionName
webinarSessionName

Pertenencia a programas program-memberships

Lea la descripción general de los miembros de XDM Business Campaign para obtener más información sobre la clase XDM. Para obtener más información sobre los grupos de campos XDM, lea la guía del campo de esquema Detalles de miembro de XDM Business Campaign.

Conjunto de datos Source
Campo de destino XDM
Notas
"Marketo"
campaignMemberKey.sourceType
"${MUNCHKIN_ID}"
campaignMemberKey.sourceInstanceID
MUNCHKIN_ID se reemplazará como parte de la API de exploración
id
campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignMemberKey.sourceKey
Identidad principal. MUNCHKIN_ID se reemplazará como parte de la API de exploración
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Relación
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relación
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)
acquiredByCampaignKey
reachedSuccess
hasReachedSuccess
isExhausted
isExhausted
statusName
memberStatus
statusReason
memberStatusReason
membershipDate
membershipDate
nurtureCadence
nurtureCadence
trackName
nurtureTrackName
webinarUrl
webinarConfirmationUrl
registrationCode
webinarRegistrationID
reachedSuccessDate
reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey es una identidad secundaria. CRM_TYPE y CRM_ORG_ID se reemplazarán como parte de la API de exploración
sfdc.lastStatus
lastStatus
sfdc.hasResponded
hasResponded
sfdc.firstRespondedDate
firstRespondedDate
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Compañías companies

Lea la descripción general de la cuenta empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos Source
Campo de destino XDM
Notas
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
MUNCHKIN_ID se reemplazará como parte de la API de exploración
concat(id, ".mkto_org")
accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Identidad principal. MUNCHKIN_ID se reemplazará como parte de la API de exploración
  • iif(mktoCdpExternalId != null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
  • iif(msftCdpExternalId != null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey es una identidad secundaria. CRM_ORG_ID y CRM_TYPE se reemplazarán como parte de la API de exploración
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
billingCity
accountBillingAddress.city
billingCountry
accountBillingAddress.country
billingPostalCode
accountBillingAddress.postalCode
billingState
accountBillingAddress.state
billingStreet
accountBillingAddress.street1
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
numberOfEmployees
accountOrganization.numberOfEmployees
website
accountOrganization.website
mainPhone
accountPhone.number
company
accountName
companyNotes
accountDescription
site
accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
marketoIsDeleted
isDeleted

Listas estáticas static-lists

Lea la descripción general de la lista de marketing empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos Source
Campo de destino XDM
Notas
"Marketo"
marketingListKey.sourceType
"${MUNCHKIN_ID}"
marketingListKey.sourceInstanceID
MUNCHKIN_ID se reemplazará como parte de la API de exploración
id
marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
marketingListKey.sourceKey
Identidad principal. MUNCHKIN_ID se reemplazará como parte de la API de exploración
name
marketingListName
description
marketingListDescription
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Pertenencia a lista estática static-list-memberships

Lea la descripción general de los miembros de la lista de marketing empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos Source
Campo de destino XDM
Notas
"Marketo"
marketingListMemberKey.sourceType
"${MUNCHKIN_ID}"
marketingListMemberKey.sourceInstanceID
MUNCHKIN_ID se reemplazará como parte de la API de exploración
staticListMemberID
marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")
marketingListMemberKey.sourceKey
Identidad principal. MUNCHKIN_ID se reemplazará como parte de la API de exploración
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)
marketingListKey
Relación
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relación
createdAt
extSourceSystemAudit.createdDate
marketoIsDeleted
isDeleted

Cuentas con nombre named-accounts

IMPORTANT
El conjunto de datos de cuentas con nombre solo es necesario con la función de marketing basado en cuentas (ABM) de Marketo. Si no utiliza ABM, no es necesario configurar asignaciones para cuentas con nombre.

Lea la descripción general de la cuenta empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos Source
Campo de destino XDM
Notas
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
MUNCHKIN_ID se reemplazará como parte de la API de exploración
concat(id, ".mkto_acct")
accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Identidad principal. MUNCHKIN_ID se reemplazará como parte de la API de exploración
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey es una identidad secundaria. CRM_TYPE y CRM_ORG_ID se reemplazarán como parte de la API de exploración
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
city
accountBillingAddress.city
country
accountBillingAddress.country
state
accountBillingAddress.state
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
logoUrl
accountOrganization.logoUrl
numberOfEmployees
accountOrganization.numberOfEmployees
name
accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
sourceType
accountSourceType
marketoIsDeleted
isDeleted

Oportunidades opportunities

Lea la descripción general de la oportunidad empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos Source
Campo de destino XDM
Notas
"Marketo"
opportunityKey.sourceType
"${MUNCHKIN_ID}"
opportunityKey.sourceInstanceID
MUNCHKIN_ID se reemplazará como parte de la API de exploración
id
opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityKey.sourceKey
Identidad principal. MUNCHKIN_ID se reemplazará como parte de la API de exploración
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey es una identidad secundaria. CRM_TYPE y CRM_ORG_ID se reemplazarán como parte de la API de exploración
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
Relación
description
opportunityDescription
name
opportunityName
stage
opportunityStage
type
opportunityType
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
expectedRevenue
expectedRevenue.amount
amount
opportunityAmount.amount
closeDate
expectedCloseDate
fiscalQuarter
fiscalQuarter
fiscalYear
fiscalYear
forecastCategory
forecastCategory
forecastCategoryName
forecastCategoryName
isClosed
isClosed
isWon
isWon
quantity
opportunityQuantity
probability
probabilityPercentage
iif(mktoCdpSourceCampaignId != null && mktoCdpSourceCampaignId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpSourceCampaignId, "sourceKey", concat(mktoCdpSourceCampaignId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Solo para clientes con integración de Salesforce
lastActivityDate
lastActivityDate
leadSource
leadSource
nextStep
nextStep
marketoIsDeleted
isDeleted

Funciones de contacto de oportunidad opportunity-contact-roles

Lea la descripción general de la relación personal de la oportunidad empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos Source
Campo de destino XDM
Notas
"${MUNCHKIN_ID}"
opportunityPersonKey.sourceInstanceID
MUNCHKIN_ID se reemplazará como parte de la API de exploración
"Marketo"
opportunityPersonKey.sourceType
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityPersonKey.sourceKey
Identidad principal. MUNCHKIN_ID se reemplazará como parte de la API de exploración
createdAt
extSourceSystemAudit.createdDate
id
opportunityPersonKey.sourceID
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relación
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)
opportunityKey
Relación
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey es una identidad secundaria. CRM_TYPE y CRM_ORG_ID se reemplazarán como parte de la API de exploración
isPrimary
isPrimary
marketoIsDeleted
isDeleted
role
personRole
updatedAt
extSourceSystemAudit.lastUpdatedDate

Personas persons

Lea la descripción general del perfil individual de XDM para obtener más información sobre la clase XDM. Para obtener más información sobre los grupos de campos XDM, lea la guía Grupo de campos de esquema de detalles de persona de negocios de XDM y la guía Grupo de campos de campos de componentes de persona de negocios de XDM.

Campo de origen
Campo XDM de destino
Notas
"${MUNCHKIN_ID}"
b2b.personKey.sourceInstanceID
MUNCHKIN_ID se reemplazará como parte de la API de exploración
"Marketo"
b2b.personKey.sourceType
address
workAddress.street1
city
workAddress.city
company
organizations
concat(id,"@${MUNCHKIN_ID}.Marketo")
b2b.personKey.sourceKey
Identidad principal. MUNCHKIN_ID se reemplazará como parte de la API de exploración
country
workAddress.country
createdAt
extSourceSystemAudit.createdDate
dateOfBirth
person.birthDate
email
personComponents.workEmail.address
email
workEmail.address
fax
faxPhone.number
firstName
person.name.firstName
id
b2b.personKey.sourceID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
b2b.accountKey
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceAccountKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId, null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId, null),"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
  • iif(decode(msftType, "Contacto", msftContactId, "Posible cliente", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
personComponents.sourceExternalKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId, null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId, null),"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
  • iif(decode(msftType, "Contacto", msftContactId, "Posible cliente", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey es una identidad secundaria
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null)
identityMap
Este es un campo calculado
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourcePersonKey
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
b2b.convertedContactKey
Este es un campo calculado
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceConvertedContactKey
Este es un campo calculado
iif(unsubscribed == 'true', 'n', 'y' )
consents.marketing.email.val
Si la cancelación de la suscripción es verdadera (es decir, valor = 1), establezca conents.marketing.email.val como "n". Si la cancelación de la suscripción es falsa (es decir, el valor = 0), establezca conents.marketing.email.val como nulo
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)
consents.marketing.email.reason
lastName
person.name.lastName
leadPartitionId
b2b.personGroupID
leadPartitionId
personComponents.personGroupID
leadScore
b2b.personScore
leadScore
personComponents.personScore
leadSource
b2b.personSource
leadSource
personComponents.personSource
leadStatus
b2b.personStatus
leadStatus
personComponents.personStatus
marketingSuspended
b2b.isMarketingSuspended
marketingSuspendedCause
b2b.marketingSuspendedCause
marketoIsDeleted
isDeleted
middleName
person.name.middleName
mktoCdpConvertedDate
b2b.convertedDate
mktoCdpIsConverted
b2b.isConverted
mobilePhone
mobilePhone.number
personType
b2b.personType
personType
personComponents.personType
phone
workPhone.number
postalCode
workAddress.postalCode
salutation
person.name.courtesyTitle
state
workAddress.state
title
extendedWorkDetails.jobTitle
updatedAt
extSourceSystemAudit.lastUpdatedDate

Próximos pasos

Al leer este documento, ha obtenido insight en la relación de asignación entre sus Marketo conjuntos de datos y sus campos XDM correspondientes. Vea el tutorial sobre creación de una Marketo conexión de origen para completar su flujo de datos de Marketo.

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