Experience Makers Spotlight: Streamlining Follow-Ups in Customer Lifecycle

Chain reaction - when to Request Campaign and when to Execute Campaign

Master the art of efficient follow-ups to nurture customers by leveraging Request and Executable Campaigns and different marketing channels in Marketo Engage.

Chain reaction - when to Request Campaign and when to Execute Campaign: While Executable Campaigns are powerful, they are still unfamiliar territory for many users compared to Request Campaigns. Learn from 2 real-world examples (credit card and nonprofit) that show where each campaign type fits best so you can understand not just how they work, but when to use them in the workflow.

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Mastering multi-channel lifecycle engagement beyond email

Mastering multi-channel lifecycle engagement beyond email: Explore advanced multi-channel nurturing strategies that are transferrable between eCommerce to B2B Marketing to unlock untapped opportunities in lifecycle marketing. This session shares practical applications through multiple channels, including pre-bookings and abandoned carts via social messaging apps integrations (WhatsApp/Viber), and in-app messages with mobile apps integration.

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