Set up your business users for success in Customer Journey Analytics

Overview

In this learning path you will learn the key foundational concepts of how Customer Journey Analytics works, as well as how to ingest and configure data for most optimal analysis.

What you'll learn

• Understand Customer Journey Analytics architecture, integrations, and data connections with Experience Platform.
• Explore AI tools like AI Assistant and Data Insights Agent to uncover operational and audience insights.
• Manage multi-channel data, identity stitching, and schema creation using the Experience Data Model (XDM).
• Configure and optimize data views, metrics, dimensions, derived fields, and attribution settings for accurate analysis.
• Apply advanced analysis techniques, including lookups, value buckets, math functions, and the 'Next or Previous' function, to drive actionable insights.

Learning path

For the best experience as you progress through the learning path it is recommend, that you complete the following in order from left to right opening each item in a new tab.