Implement scalable web data collection in Experience Platform

Overview

Gain the skills to implement and manage web data collection using Adobe Experience Platform Web SDK. This learning path introduces Platform fundamentals, then dives into configuring client-side data collection with tags and deploying Experience Platform Web SDK for unified data capture, identity resolution, consent management, and real-time activation.

By the end, web developers will be equipped to build scalable, privacy-compliant data pipelines that power personalized digital experiences.

What you'll learn

• Create and manage tag properties and hosting options for your website’s Web SDK implementation.
• Set up development, staging and production environments, embed codes, and extensions to enhance tag capabilities.
• Design and configure data elements, tag rules, and scalable implementations for efficient data collection.
• Understand the core architecture of the Adobe Experience Platform Web SDK, its user interface, and integrations with Experience Cloud applications.
• Identify and coordinate roles, project phases, and governance practices for successful implementation.

Learning path

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