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LEARNING PATH
Implement scalable web data collection in Experience Platform
ADOBE EXPERIENCE PLATFORM • BEGINNER AND INTERMEDIATE • DEVELOPER
3 hours 15 minutes
3 hours 15 minutes
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Overview
Gain the skills to implement and manage web data collection using Adobe Experience Platform Web SDK. This learning path introduces Platform fundamentals, then dives into configuring client-side data collection with tags and deploying Experience Platform Web SDK for unified data capture, identity resolution, consent management, and real-time activation.
By the end, web developers will be equipped to build scalable, privacy-compliant data pipelines that power personalized digital experiences.
What you'll learn
- Create and manage tag properties and hosting options for your website’s Web SDK implementation.
- Set up development, staging and production environments, embed codes, and extensions to enhance tag capabilities.
- Design and configure data elements, tag rules, and scalable implementations for efficient data collection.
- Understand the core architecture of the Adobe Experience Platform Web SDK, its user interface, and integrations with Experience Cloud applications.
- Identify and coordinate roles, project phases, and governance practices for successful implementation.
Learning path
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