Get started with Real-Time Customer Data Platform for web developers

Overview

In this learning path, you’ll learn the core concepts of Adobe Experience Platform Real-Time CDP from a web developer’s perspective. Explore how AEP unifies data across channels to build real-time customer profiles and see how AEP Tags simplifies data collection and governance.

Then, follow hands-on tutorials to implement the Adobe Experience Platform Web SDK, deploy it on your website, and configure data streams for accurate, real-time data flow. By the end, you’ll be ready to connect your web experiences to Real-Time CDP for smarter data collection and personalized customer engagement.

What you'll learn

• Understand the core architecture and key capabilities of Adobe Experience Platform (AEP) and Real-Time CDP

• Explore common implementation roles, workflows, and integration points with other Experience Cloud applications

• Create and manage AEP Tag properties for your website or mobile app

• Configure environments, embed codes, and hosting options for development, staging, and production

• Add and manage extensions to enhance data collection and governance

• Create and organize data elements to standardize and streamline data management

• Build and deploy tag rules to capture, transform, and send data to Adobe Experience Platform

• Implement the Adobe Experience Platform Web SDK for your website

• Configure data streams and validate events for accurate, real-time data collection

• Troubleshoot, test, and verify your Web SDK implementation to ensure high data quality and reliability

Learning path

For the best experience as you progress through the learning path it is recommend, that you complete the following in order from left to right opening each item in a new tab.