Get started with reporting in Customer Journey Analytics

Overview

Understand the basic concepts of Customer Journey Analytics, including how identities affect your data. Then venture into the world of reporting and you're on your way!

This learning path is designed for the business user but can also be used by data architects, analysts, and implementation leaders seeking hands-on mastery of Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). Learners will gain the skills to ingest, manage, analyze, and visualize multi-channel data, applying both strategic and operational insights to improve customer experiences.

What you'll learn

• Interact with data using natural language and AI tools, including AI Assistant and Data Insights Agent, to uncover actionable insights.
• Manage AI Assistant permissions, governance, and validation to ensure secure and accurate outputs.
• Understand Customer Journey Analytics architecture, data connections, identity stitching, and multi-channel analysis.
• Build, customize, and analyze projects in Analysis Workspace using dimensions, metrics, freeform tables, and visualizations.
• Apply advanced visualization techniques, attribution models, and date-based analyses to communicate insights and improve decision-making.

Learning path

For the best experience as you progress through the learning path it is recommend, that you complete the following in order from left to right opening each item in a new tab.