Architect intelligent and scalable customer experiences with Experience Platform

Overview

Gain a comprehensive understanding of Adobe Experience Platform and how to architect, implement, and manage scalable data solutions. This learning path covers foundational concepts, schema and identity design, data ingestion, real-time customer profiles, querying, federated audience composition, API authentication, sandbox management, and AI-powered insights.

Learners will be equipped to build and maintain a robust data infrastructure that supports personalized, real-time customer experiences across the Adobe ecosystem.

What you'll learn

• Model and manage customer data using XDM schemas, identity relationships, and data ingestion methods.
• Build and activate audiences using unified profiles, advanced segmentation, and real-time data.
• Gain expertise in batch and streaming ingestion, source connectors, and monitoring tools to ensure reliable data flow.
• Interact with and analyze data using natural language through AI Assistant for actionable insights.
• Apply AI-driven intelligence and governance best practices to enhance marketing effectiveness and decision-making.

Learning path

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