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Set up brands for the AI Reviewer

Last update: Wed Jan 14 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • User
IMPORTANT
This feature is currently in beta.

The AI Reviewer uses brand guidelines to evaluate content during the review process. You can create brands in Workfront by uploading PDF files that contain your brand guidelines or by manually entering brand elements.

Access requirements

Expand to view access requirements for the functionality in this article.
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Adobe Workfront package Any
Adobe Workfront license Standard
Access level configurations You must be a system administrator.
Admin Console permissions You must GenStudio Brand Manager.

For more detail about the information in this table, see Access requirements in Workfront documentation.

Prerequisites

  • Your organization must have migrated to Adobe IMS (Identity Management System).
  • Your Workfront instance must have Unified Approvals enabled.

Create a brand using a PDF

  1. Click the Main Menu icon Main Menu in the upper-right corner of Adobe Workfront, or (if available), click the Main Menu icon Main Menu in the upper-left corner, then click Setup Setup icon .

  2. In the left panel, go to Review and Approval > Brands.

  3. Click Add brand in the top-right corner of the screen.

  4. Name the brand.

  5. Click Upload PDFs to upload brand files.
    upload brand pdfs

  6. Click Continue.

  7. Upload one or more PDF files that contain your brand guidelines, then click Add brand.

  8. Once the files are uploaded, review the extracted brand elements to ensure they align with your brand guidelines.

    note important
    IMPORTANT
    Guidelines are generated using your files and generative AI technology and may be inaccurate. Review extracted guidelines for missing or incorrect details and edit them before you publish this brand.

  9. When finished, click Publish to make the brand available for the AI Reviewer.

Create a brand manually

  1. Click the Main Menu icon Main Menu in the upper-right corner of Adobe Workfront, or (if available), click the Main Menu icon Main Menu in the upper-left corner, then click Setup Setup icon .

  2. In the left panel, go to Review and Approval > Brands.

  3. Click Add brand in the top-right corner of the screen.

  4. Name the brand.

  5. Click Add manually to create a brand with individual elements.

  6. Fill in the brand details as needed. You can add the following elements:

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    When to use Let marketers know when to use this brand.
    Voice guidelines Provide guidance on the tone and style of the brand's voice.
    Image guidelines Specify the types of images that align with the brand's identity.
    Channel guidelines Outline the appropriate channels for brand communication.
    logos Include the official logos associated with the brand.
    Colors Specify the brand's color palette.

    add brand elements manually

  7. When finished, click Publish to make the brand available for the AI Reviewer.

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