Create experience targeting activities
Experience Targeting is a first step into the world of personalization and often begins with A/B testing. A marketer runs an A/B test, and through the use of reporting audiences discovers that different experiences resonate with different audiences. Experience Targeting (or XT) allows the marketer to easily leverage that discovery and switch to long-term targeting of content to those different user segments.
What you will learn
In this video, you learn how to:
- Use the Adobe Target Visual Experience Composer (VEC) to create an Experience Targeting (XT) activity
Intended audience
- Business Practitioners
Additional resources
Other features used in this video
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