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Connections overview

Before collaborators can work together on campaigns, they must establish a connection. This connection allows them to activate audiences, create projects, and run reports on campaign performance.

Connections are established based on your chosen collaboration pattern. Collaboration supports three key collaboration patterns: advertiser-to-publisher, brand-to-brand, and advertiser-to-advertising-platform. To read more about these patterns, see the collaboration patterns guide.

To learn how to establish a connection, read the section below that corresponds to your collaboration pattern:

Advertiser-to-publisher connection advertiser-to-publisher-connection

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In the advertiser-to-publisher pattern, an advertiser discovers a publisher they want to work with through the Discover publishers workspace and sends a connection invite. The publisher then reviews the invite and accepts it, allowing the advertiser to propose connection settings. Once the publisher accepts the connection settings, the connection is established, and both collaborators can begin working together on projects.

High-level overview

To establish a connection between an advertiser and a publisher, the following steps are involved:

Once the connection settings are accepted, the connection is established, and collaborators are ready to create a project to begin collaborating on campaigns.

Brand-to-brand connection brand-to-brand-connection

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In the brand-to-brand pattern, two brands that have communicated outside of the product can connect directly in Collaboration using a private connection invite. A brand can be either an advertiser or a publisher. This pattern is particularly useful for brands that may not fit the traditional advertiser-publisher model, such as two advertisers or two publishers.

To begin, a collaborator sends a private connection invite to another collaborator. The recipient reviews the invite and accepts it, allowing the owner to propose connection settings. Once the recipient accepts the connection settings, the connection is established, and both collaborators can start working together on projects.

High-level overview

The connection process between two brands involves several steps. Before the connection process begins, a few prerequisites must be met:

Once the prerequisites are met, the connection process can begin. The following steps outline the process:

Once the connection settings are accepted, the connection is established, and collaborators are ready to create a project to begin collaborating on campaigns.

Advertiser-to-advertising-platform connection advertiser-to-advertising-platform-connection

The advertiser-to-advertising-platform connection process allows advertisers to connect with third-party advertising platforms, such as Amazon Marketing Cloud (AMC), to enhance their marketing capabilities.

High-level overview

The connection process between an advertiser and an advertising platform involves several steps. Before the connection process begins, ensure you have an active account with the advertising platform and are approved to use their services. The following steps outline the connection process: