Collaborate overview

Last update: Tue Sep 23 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

AVAILABILITY

Adobe Real-Time Customer Data Platform (CDP) Collaboration is available to United States, Canada, Australia, and New Zealand customers at this time, with global availability coming soon. Contact your Adobe representative for more information. Learn how to get started.

After forming a connection with a collaborator, you can create a project to begin collaborating. Projects are the heart of Real-Time CDP Collaboration, enabling you to run audience overlap calculations, discover relevant audiences, activate audiences in your advertising platforms, and measure campaign performance. Available functionality within a project depends on the use cases selected during the connection setup.

Project use cases project-use-cases

The project overview displays the use cases selected during the connection setup. These use cases define the functionality available in the project. The use cases are:

Use case

Project section

Campaign measurement

This use case grants access to the Measure section and all available functionality.

Audience discovery

This use case grants access to the Discover section and all available functionality.

Audience activation

This use case grants access to the Activate section and all available functionality.

Collaborating with advertising platforms collaborating-with-advertising-platforms

Collaborations with advertising platforms will vary based on the specific platform and its capabilities. Currently, the only available advertising platform in Real-Time CDP Collaboration is Amazon Marketing Cloud (AMC). For more information about collaborating with AMC, read the Amazon Marketing Cloud guide.

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