DocumentationJourney Optimizer Guide

Work with action campaigns gs-action-campaigns

Last update: Tue Jul 22 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • User

About action campaigns about

Action campaigns (or Scheduled campaigns) allow for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates.

➡️ Discover this feature in video

Key steps for API triggered campaigns creation steps

  1. Define the action campaign properties
  2. Configure the campaign action
  3. Edit the action campaign content
  4. Define the action campaign audience
  5. Schedule the action campaign
  6. Review & activate the action campaign

How-to videos video

Learn how to create an action campaign.

https://video.tv.adobe.com/v/3425358?quality=12
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