DocumentationJourney Optimizer Guide

Configure the campaign action action-campaign-action

Last update: Tue Jul 22 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

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  • User

Use the Actions tab to select a channel configuration for your message and configure additional settings such as tracking, content experiment, or multilingual content.

  1. Choose the channel

    Navigate to the Actions tab, click the Add action button and select the communication channel.

    note note
    NOTE
    Available channels vary based on your licensing model and add-ons.

  2. Select a channel configuration

    A configuration is defined by a System Administrator. It contains all the technical parameters for sending the message, such as header parameters, subdomain, mobile apps, etc. Learn how to set up channel configurations

  3. Create a content experiment

    Use the Content experiment section to define multiple delivery treatments in order to measure which one performs best for your target audience. Click the Create experiment button then follow the steps detailed in this section: Create a content experiment.

  4. Add multilingual content

    Use the Languages section to create content in multiple languages within your campaign. To do so, click the Add languages button and select the desired Language settings. Detailed information on how to set up and use multilingual capabilities are available in this section: Get started with multilingual content

Additional settings are available depending on the selected communication channel. Expand the sections below for more information.

Apply capping rules (Email, Direct mail, Push, SMS)
In the Business rules drop-down list, select a rule set to apply capping rules to your campaign. Leveraging channel rule sets allows you you to set frequency capping by communication type to prevent overloading customers with similar messages. Learn how to work with rule sets
Track engagement (Email, SMS).
Use the Action tracking section to track how your recipients react to your email or SMS deliveries. Tracking results are accessible from the campaign report once the campaign has been executed. Learn more about campaign reports
Enable Rapid delivery mode (Push).
Rapid delivery mode is a Journey Optimizer add-on that allows very fast push message sending in large volumes though campaigns. Rapid delivery is used when delay in message delivery is business-critical, when you want to send an urgent push alert on mobile phones, for example a breaking news to users who have installed your news channel app. For more information on performances when using Rapid delivery mode, refer to Adobe Journey Optimizer product description.
Assign priority scores (Web, In-app, Code-based)
Assign a priority score to the campaign allows you to prioritize an inbou nd campaign when there is an imposed constraint such as a frequency cap. Enter a numeric value (from 0-100). Please note, the higher the number, the higher the priority. Learn how to assign priority scores to journeys & campaigns
Set additional delivery rules (Content cards)
For content card campaigns, you can enable additional delivery rules to choose the event(s) and criteria which trigger your message. Learn how to create content cards
Define triggers (In-app)
For in-app messages, you can use the Edit triggers button to choose the event(s) and criteria which trigger your message. Learn how to create an In-app message

Next steps next

Once your campaign action is ready, you can design its content. Learn more

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