Track Target conversion events using the Decisioning mobile extension
The goal of most Target activities is to drive valuable user actions in your application, such as purchases, registration, clicks and mroe. Target implementations commonly use custom conversion events to track these actions, often containing additional details about the conversion. Conversion events for Target can be tracked with Optimize SDK similar to Target SDK. Specific APIs need to be called to track conversion events as shown in the table below:
Activity Goal
Target Extension
Offer Decisioning and Target extension
Track a view conversion event for an mbox location (scope)
Call the displayedLocations API when mbox location is viewed
Call the displayed API when the Offer for the mbox location is viewed. This sends an event with event type decisioning.propositionDisplay to the Experience Edge network. This is essential to increment visitors in your Target activities and must be done when delivering both regular and default Target offers.
Track a click conversion event for an mbox location (scope)
Call the clickedLocations API in when mbox location is clicked
Call the tapped API when the Offer for the mbox location is clicked. This sends an event with event type decisioning.propositionInteract to the Experience Edge network.
Track a custom conversion event that may also include additional data, such Target profile parameters and order details
Pass the additional data in the TargetParameters field provided by the displayedLocations and clickedLocations APIs
Use the public methods generateDisplayInteractionXdm and generateTapInteractionXdm APIs available in the Offer for the mbox location to generate the XDM formatted data for view and click respectively. Then call the Edge SDK sendEvent API to send this tracking XDM data along with any additional XDM and freeform data to the Experience Edge network.
Next, learn how to update audiences and profile scripts to ensure compatibility with the Offer Decisioning and Target extension.
NOTE
We are committed to helping you be successful with your mobile Target migration from the Target extension to the Offer Decisioning and Target extension. If you run into obstacles with your migration or feel like there is critical information missing in this guide, please let us know by posting in this Community discussion.
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