Interactive webinars
Interactive webinars let you plan, promote, deliver, and follow up on a live or simulated-live webinar without leaving Adobe Marketo Optimizer. Delivery runs on Adobe Connect automatically, so you never have to switch products to design a registration page, host the live session, or pull attendance data.
You can create a webinar two ways:
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Conversation experience - Ask the Coworker to schedule, promote, and report on a webinar in natural language. See Create webinars with Coworker.
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Point-and-click - Use the Programs workspace to add a webinar asset, design it, add co-hosts and presenters, build promotion and follow-up journeys, and review reporting. See Create and design a webinar and Webinar promotion and follow-up journeys.
Webinar as an asset
A webinar is an asset owned by a program, the same way an email or a landing page is. Adding a webinar to a program registers it there, and makes its tokens, attributes, and activities available to every journey and asset in that program.
Member states
For any person who is a member of a program that contains a webinar, three independent states apply at the same time. Each can be referenced separately in audiences and journey conditions.
Webinar status
The webinar status has five values. Adobe Connect normally sets the value automatically, but you can also set the status with a journey action if you need to override it. To reflect attendance recorded in another system, for example, you can set the status in your journey.
To move a person between states from a journey, use the Change webinar member status action. See Webinar promotion and follow-up journeys.
Webinar tokens
Webinar tokens are available anywhere you personalize email content (subject, body, preheader, and sender). Find them in the personalization editor under Context > Webinar.
Asset-level tokens sit directly in the webinar folder:
- Title
- Description
- Start datetime, end datetime
- Duration
- Time zone
- Presenters
- Recording URL
Per-recipient tokens live in a Member sub-folder:
- Status - The recipient’s current webinar status (Invited, Registered, Attended, No-Show, or Attended on Demand). See Webinar status.
- Joining URL - The recipient’s personal Adobe Connect link. This resolves only after the recipient’s webinar state is Registered or later. It resolves empty for anyone at an earlier stage.
- Recording URL - Resolves after the recording is published after the live session, and stays empty until then. Use it conditionally in post-webinar emails so a link doesn’t appear before there’s a recording to show.
Webinar activities
Every webinar automatically reports activities that you can use as Listen for Event triggers, Split path conditions, audience filters, and reporting metrics:
- Asks a question
- Responds to a poll
- Clicks a link
- Downloads an asset
- Raises a hand
Engagement from people who watch the recording after the live event is ingested as the same activities, tagged with a mode of On-Demand. Unlike the activities, on-demand engagement does create a separate webinar state: a person who didn’t attend live and later watches the recording moves from No-Show to Attended on Demand.
Prerequisites
Before you start building a webinar, make sure the following are in place.
Permissions
Access to webinar features depends on your assigned permissions for webinars. For the full list of permissions and recommended roles, see User access and permissions.