C2PA metadata
Marketing organizations are more concerned than ever about content transparency, AI disclosure, and preventing the tampering of assets. The Content Authenticity Initiative (CAI) at Adobe builds tools compliant with the Coalition for Content Provenance and Authenticity (C2PA) technical standard. C2PA metadata is encrypted, tamper-evident information that can help viewers to understand the lineage of content and ensure the integrity of brand assets. This information includes:
- Issuer or Signer — Information about the entity or company that issued the digital signature to certify or sign the asset.
- Issue Date — The date on which the C2PA metadata was applied to the asset.
- Credit and Usage — Information about the producer of the asset, including name, social media handles, or other identity-related information.
- Process — Records of any edits or modifications made to the asset.
- Device Details — Information about the app or device used to create or edit the asset.
- AI Tool Used — If generative AI was used to create the asset, the name of the model used may be included.
- Other Pertinent Information — Additional data is also included to help offer more context about the history of an asset.
For comprehensive information about the asset history, you can use the Adobe Content Authenticity inspection tool.
C2PA metadata persists with the image file. When an image that was generated or edited with generative AI is uploaded to or exported from Adobe Marketo Optimizer, its C2PA metadata is preserved.
For additional details about automatic attachment of C2PA metadata across Adobe CX Enterprise applications, see Generative AI content transparency in the AI in CX Enterprise guide.
C2PA metadata persistence through channels channels
When you include images in your email or WhatsApp messages, the C2PA metadata for the delivered images is also persisted:
- Email - When you use a Send email journey action, add the image to your email content from the Assets library. When the email is delivered, the recipient can download the image from the message and the C2PA metadata is intact.
- WhatsApp - Add the image to your WhatsApp message template in your Meta business account. You can add it directly from your system, or download an image file from the Assets library. Use the template for a Send WhatsApp journey action. When the WhatsApp message is delivered, the recipient can download the image from the message and the C2PA metadata is intact.
Image generation generate
When you use generative AI to create an image for your email content in Marketo Optimizer, C2PA metadata is automatically attached to the generated image and no action is required on your part. Generative AI tools produce a combined C2PA metadata element for variants of images with existing metadata, including the original source.