Create a Landing Page in an Email Program
Learn how create, customize, and approve a Landing Page in your Email Program.
Adobe Marketo Engage helps marketers build, manage, and analyze personalized marketing campaigns. A Marketo landing page is a webpage created and hosted within Marketo Engage, designed to support specific marketing goals such as lead generation, event registration, or content downloads. These pages are tightly integrated with Marketo’s database and automation features, allowing marketers to track engagement and trigger workflows based on visitor behavior.
Today we’ll walk through how to create a landing page in a program. In this video, you will learn how to create and configure a landing page in a program, discover how to customize and personalize a landing page, preview and approve a landing page for use. In this example, the goal of our program is to inform customers about a new product launch. Customers will receive an email that includes a link to a Marketo Engage landing page with a contact form to submit product inquiries. Navigate to a previously configured email program.
To create a new landing page, locate the landing page subfolder in the program’s assets folder and right-click. Select New Local Asset Landing Page. Note, you have the option of cloning, moving, or creating new landing pages for your initiatives. In the template creation feature, you will see configuration options. Landing pages are built on HTML templates that are housed in the design studio of your Marketo Engage instance. When you create a new page, you are prompted to choose a pre-existing template to start your design. For our example, we will choose a guided landing page template, which provides structure and consistency.
Another option, Freeform, allows for flexibility and creative control.
Name your page using best practices for standardization and scalability, and define a URL that customers will see when they navigate to the page link. You can change this later. Choose Create and proceed to edit your page.
Once inside the landing page editor, you will see elements and variables that allow you to customize your layout and edit content.
This is a feature of guided landing page template. As you scroll, you will see editable areas and the ability to toggle modules on and off. Now, let’s review the customizable areas of our template. Images like logos and banners can be added directly within the image component or in the variables section and are housed in the design studio of your Marketo Engage instance.
Text elements like font and colors can be styled within the text editor or in the page’s template.
Templates typically have defined styling for brand consistency, however, so make sure to work within your organization to determine where and when to further customize.
You can also personalize your landing page using tokens and dynamic content.
Dynamic content lets you tailor content sections based on segmentations or dynamic audiences. For example, buyer personas. This means a single landing page can display different content depending on which persona segment a person belongs to. To review your work, click Preview draft. You will see how your page will look on desktop or mobile. When done, approve and close your landing page. This means your page is live. After deployment, the landing page’s performance can then be analyzed using reports like Landing Page Performance Report. In this video, you learned how to create and configure a landing page in a program, discovered how to customize and personalize a landing page, previewed and approved a landing page for use.