DocumentationMarketo EngageMarketo Engage Tutorials

Tokens Overview

Last update: April 5, 2026

CREATED FOR:

  • Beginner
  • Intermediate
  • User

Tokens are variables that pull in personalized data for use in Smart Campaign flow steps, emails, Landing Pages, and more.

https://video.tv.adobe.com/v/3470560/?learn=on&enablevpops
https://video.tv.adobe.com/vc/3470560/eng.json
recommendation-more-help
marketo-learn-help-main