Enabling Deep Links

Deep linking allows you to redirect people to specific content (resources) within your app. For example, when a person clicks a mobile push message that advertises a purple t-shirt, you can open the app directly to the purple t-shirt content (rather than the home page).

The process works like this:

This requires that you define a custom URI structure for your app; register the scheme within your app’s manifest; and then add code to process deep link events and route to the proper location in your app.

For iOS, refer to the Apple documentation on Defining a Custom URL Scheme for Your App.

For Android, refer to Google documentation on Enabling Deep Links for App Content.

For PhoneGap apps, deep linking is not as straight forward as with native iOS or Android apps, but there are plugins that enable your hybrid app to respond to deep link custom URL schemes and Universal/App Links on both iOS and Android. Consider these plugins.

When you have enabled deep linking in your app, share your custom URIs with your Marketo users so they can insert them into the Tap Action for push messages.

Marketo uses a predefined URI structure when setting up test devices. Refer to the “Test Devices” section of the Installation Guide for more information.