DocumentationJourney Optimizeruse-decisioning-to-personalize-web-offers

Create tags to associate with offer items

Last update: Wed Jun 04 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • User

To create tags with offer items in Adobe Experience Platform (AEP), you first need to create the tags themselves within the AEP Tag Management system. Then, you can assign these tags to specific offer items in the AEP Decisioning tool.

  1. Log in to Journey Optimizer.
  2. Click Administration > Tags > Create tag category.
  3. Give a meaningful name and description to the tag category.
  4. Create tags in the newly created category.

For the purpose of this tutorial, the FinWise Finance Offers tag category was created and a tag called AssetPreference was created.

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