Create Adobe Experience Platform tags

Last update: June 4, 2025

CREATED FOR:

  • Beginner
  • User

Experience Platform tags are configured on the web page to load the Adobe Experience Platform Web SDK, enabling the sendEvent API call to trigger personalized experiences. This setup ensures that the necessary client-side libraries are initialized correctly, allowing real-time interaction with Adobe Journey Optimizer for offer delivery.

  1. Log in to Data Collection.

  2. Click Tags > New Property.

  3. Create an Adobe Experience Platform Tag called ECID Service.

  4. Add the following extensions to the Tag:

    tags-extensions

  5. Configure the Adobe Experience Platform Web SDK to use the correct environment and the Financial Advisors DataStream created in the previous tutorial

    web-sdk-configuration

No additional configuration is needed for Adobe Client Data Layer and core extensions

Create the data element

The ECID data element in Experience Platform tags is created solely for debugging and testing purposes. The data element allows developers to view the Experience Cloud ID assigned to a user’s browser session, which can help validate identity stitching and ensure that the sendEvent calls are associated with the correct profile. This element is not required for personalization to function but is useful during implementation and QA

ecid