DocumentationJourney Optimizeruse-decisioning-to-personalize-web-offers

Create an offer

June 4, 2025
  • Topics:
  • Decisioning

CREATED FOR:

  • Beginner
  • User

An offer item in AJO represents a single piece of personalized content. Content can be a promotion, message, or recommendation that is delivered to a user, based on decisioning logic.

When you create an offer item in AJO, it must be based on a Decisioning Schema. This schema defines the structure and fields available in the offer, such as title, description, imageURL, offerText, and so on.

This schema:

  • Standardizes the content model for all offers in a collection.

  • Allows consistent personalization fields across offer items.

  • Enables selection strategies to match rules to structured content

Modify the schema

  1. Log in to Journey Optimizer.

  2. Click Decisioning > Catalogs > Edit schema.

  3. Add an element of type string called offerItem as shown below

    decisioning-schema

Create an offer item

  1. Click Decisioning > Catalogs > Create item.

  2. Create three offers: Love Stocks, Love Bonds, and Love CD.

    For each offer, copy and paste the corresponding offer text provided at the end of this article into the appropriate offer item.

  3. Tag the offers with the tag created in the previous step.

  4. Add appropriate audience to each offer.
    offer-eligibility

  5. Approve the offers.

Completed offer with standard and custom attributes defined:

love stocks offer

Love Stocks offerText


<div style="font-family: Arial, sans-serif; background-color: #f9f9f9; border: 1px solid #ddd; padding: 1.5rem; border-radius: 8px; max-width: 600px; margin: auto;">   <h3 style="color: #1a73e8; margin-top: 0;">๐Ÿ“ˆ Open a Stock Trading Account & Get $100 in Bonus Stock</h3>   <p style="font-size: 1rem; color: #333;">     Ready to start building your portfolio? Open a new stock trading account with us and receive a      <strong>$100 bonus in stock</strong> โ€” on us.   </p>   <ul style="padding-left: 1.25rem; color: #444;">     <li>๐Ÿงพ No account minimums โ€” start investing with as little as $1</li>     <li>๐Ÿ“‰ $0 commissions on online stock trades</li>     <li>๐Ÿ“Š Access to powerful trading tools and real-time analytics</li>     <li>๐ŸŽ“ Free educational resources to help you invest confidently</li>   </ul>   <p style="color: #333;">     It's never been easier to start trading. Join thousands of investors who trust us to help them grow their wealth.   </p>   <a href="https://yourbrokerage.com/open-account"      style="display: inline-block; margin-top: 1rem; padding: 0.75rem 1.5rem; background-color: #1a73e8; color: white; text-decoration: none; border-radius: 5px; font-weight: bold;">      ๐Ÿš€ Open Your Account Today   </a> </div>

Love Bonds offerText

<div style="font-family: Arial, sans-serif; background-color: #f9f9f9; border: 1px solid #ddd; padding: 1.5rem; border-radius: 8px; max-width: 600px; margin: auto;">   <h3 style="color: #6c757d; margin-top: 0;">๐Ÿฆ Invest in Stability: Explore Our Premium Bond Options</h3>   <p style="font-size: 1rem; color: #333;">     Looking for consistent income with lower risk? Our carefully selected bonds offer predictable returns and help balance your investment portfolio.   </p>   <ul style="padding-left: 1.25rem; color: #444;">     <li>๐Ÿ“‰ Lower volatility than stocks โ€” ideal for income-focused investors</li>     <li>๐Ÿ’ต Earn interest payments monthly, quarterly, or annually</li>     <li>๐Ÿ” Choose from government, municipal, or corporate bonds</li>     <li>๐ŸŽ Open a bond investment account today and receive a <strong>$50 interest credit</strong></li>   </ul>   <p style="color: #333;">     Whether you're preparing for retirement or just want a reliable stream of income, bonds offer a solid foundation for your financial strategy.   </p>   <a href="https://yourfirm.com/open-bond-account"      style="display: inline-block; margin-top: 1rem; padding: 0.75rem 1.5rem; background-color: #6c757d; color: white; text-decoration: none; border-radius: 5px; font-weight: bold;">      ๐Ÿงพ Open a Bond Account   </a> </div>

Love CD offerText

<div style="font-family: Arial, sans-serif; background-color: #f9f9f9; border: 1px solid #ddd; padding: 1.5rem; border-radius: 8px; max-width: 600px; margin: auto;">   <h3 style="color: #28a745; margin-top: 0;">๐Ÿ’ฐ Lock in a 5.25% APY โ€” Open Your CD Account Today</h3>   <p style="font-size: 1rem; color: #333;">     Secure your savings with a high-yield Certificate of Deposit. For a limited time, enjoy a      <strong>guaranteed 5.25% annual percentage yield (APY)</strong> on 12-month CDs.   </p>   <ul style="padding-left: 1.25rem; color: #444;">     <li>๐Ÿ”’ Guaranteed returns with FDIC insurance</li>     <li>๐Ÿ“ˆ Lock in today's high rates before they change</li>     <li>๐Ÿ’ผ Flexible terms from 6 to 24 months</li>     <li>๐ŸŽ Open with just $500 and get a $50 bonus</li>   </ul>   <p style="color: #333;">     Whether you're saving for a short-term goal or building a conservative income strategy, our CDs offer peace of mind and predictable growth.   </p>   <a href="https://yourbank.com/open-cd"      style="display: inline-block; margin-top: 1rem; padding: 0.75rem 1.5rem; background-color: #28a745; color: white; text-decoration: none; border-radius: 5px; font-weight: bold;">      ๐Ÿ’ผ Open a CD Account   </a> </div>
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