Create Ranking formula
A ranking formula in Adobe Journey Optimizer is used during offer decisioning, specifically within a selection strategy to determine the priority order of eligible offers. The ranking formula comes into play after eligibility filtering, when multiple offers qualify for a given profile but only the top one (or few) should be presented based on business logic or profile context.
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Log in to Journey Optimizer
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Navigate to Decisioning ->Strategy setup ->Ranking formulas ->Create formula
Name the formula Weather - Related - Offers
A criterion in a ranking formula refers to a conditional rule used to assign a score to an offer. These criteria compare attributes from the offer and the context to determine how relevant an offer is for a specific individual.
The following 3 criteria are defined to filter offers and then assign a ranking score to the qualifying offer. The criteria is defined using the criteria builder. The context data can also be used in defining the criteria as shown in the screenshot below
All the 3 criteria used an offer attribute(tag) and a context data atttribute(temperature) in defining the criteria.