Activate a TikTok ad
Adobe GenStudio for Performance Marketing supports the activation of TikTok ad experiences.
Supported formats: In-Feed Video Ads.
You can create a TikTok experience in GenStudio for Performance Marketing, then select it for activation.
Activating a TikTok ad follows the same general steps required for activation to other paid ad channels. This page covers TikTok-specific prerequisites and setup fields. After you activate a TikTok experience in GenStudio for Performance Marketing, use TikTok Ads Manager to run final checks and launch the ad.
GenStudio system managers and editors can activate ad experiences.
Prerequisites
- A TikTok Ads account with Operator or Admin access.
- At least one TikTok ad account enabled for use, connected by a GenStudio system manager or editor.
- The target TikTok campaign must already exist in TikTok Ads Manager. TikTok Ads Manager, not GenStudio for Performance Marketing, defines the ad group’s budget, bid, optimization, and targeting.
Connect your TikTok account
Before your organization can activate experiences, a GenStudio system manager must connect your TikTok Ads account to GenStudio for Performance Marketing:
- Go to Settings > TikTok > Connect.
- Sign in to your TikTok Ads Manager account in the window that opens, and complete OAuth sign-in. Your account must have Operator or Admin access to the ad account.
After the connection completes, confirm that at least one TikTok ad account is enabled for use.
TikTok setup fields
Approved assets and primary text are locked and can’t be edited during activation, since they already went through review and approval in Content. You can edit:
- Text fields: Call-to-action, Destination URL, Tracking ID (used as the platform ad name)
- Platform setup fields: TikTok Ads account, Campaign, Ad group