Activate a Meta ad

Adobe GenStudio for Performance Marketing supports the activation of Meta ad experiences to Instagram and Facebook.

Supported formats: Image, Video, Carousel.

Create a Meta experience in GenStudio for Performance Marketing, then select it for activation.

Activating a Meta ad follows the same general steps required for activation to other paid ad channels. This page covers Meta-specific prerequisites and setup fields. After you activate a Meta experience in GenStudio for Performance Marketing, use Meta Ads Manager to review the experience and launch the ad.

Unlike some other channels, a Meta ad can include multiple aspect ratios within a single ad. If your experience has multiple aspect ratios, Activate still generates only one row for it, not one row per aspect ratio.

GenStudio system managers and editors can activate ad experiences.

Prerequisites

Confirm that your connected Meta ad accounts have full permission to manage ads in these components of the Meta advertising platform:

The target Meta campaign and ad set must already exist in Meta Ads Manager. GenStudio for Performance Marketing does not currently create campaigns or ad sets.

Connect your Meta accounts

Before your organization can activate experiences, a GenStudio system manager must connect your Meta accounts to GenStudio for Performance Marketing. This connection allows data to flow between GenStudio for Performance Marketing and Meta, enabling the activation process. See Connect to Meta Ads.

To select an Instagram account, make sure in Meta Business Manager that the Instagram account you want to use is connected to the same ad account selected during onboarding. If this connection is missing, the Instagram account may not appear in the Instagram profile drop-down menu during activation.

After the sync completes, you can view the added accounts. Large amounts of data take longer to sync.

Meta setup fields

Approved assets, headlines, and body copy are locked and can’t be edited during activation, since they already went through review and approval in Content. You can edit: