Activate a ChatGPT ad
Adobe GenStudio for Performance Marketing supports the activation of ChatGPT ad experiences.
Supported formats: Chat Cards.
You can create a ChatGPT experience in GenStudio for Performance Marketing, then select it for activation.
Activating a ChatGPT ad follows the same general steps required for activation to other paid ad channels. This page covers ChatGPT-specific prerequisites and setup fields. After you activate a ChatGPT experience in GenStudio for Performance Marketing, use OpenAI Ads Manager to run final checks and launch the ad.
GenStudio system managers and editors can activate ad experiences.
Prerequisites
- An OpenAI Ads account and an API key from that account.
- The target ChatGPT campaign and ad group must already exist in OpenAI Ads Manager. GenStudio for Performance Marketing does not create new campaigns or ad groups.
Connect your ChatGPT account
Before your organization can activate experiences, a GenStudio system manager must connect your OpenAI Ads account to GenStudio for Performance Marketing:
- In OpenAI Ads Manager, go to Settings > API Keys > Create New Key.
- In GenStudio for Performance Marketing, go to More > Settings > ChatGPT > Connect > Add Account.
- Enter the name of your OpenAI Ads account, paste your API key, then click Add Account.
ChatGPT setup fields
Approved assets, headlines (Title), and body copy are locked and can’t be edited during activation, since they already went through review and approval in Content. You can edit:
- Text fields: Target URL, Tracking ID (used as the platform ad name)
- Platform setup fields: OpenAI Ads account, OpenAI Campaign, OpenAI Ad group
Target URL must use a valid https:// format, for example https://www.example.com.