Build audience

Last update: November 13, 2024

The Build audience activity allows you to define the audience that will enter the composition. To define the audience population, you can:

  • Select an existing Adobe Experience Platform audience.
  • Create a new audience with the query modeler by defining and combining filtering criteria.

Configure the Build audience activity

Follow these steps to configure the Build audience activity:

  1. Add a Build audience activity.
  2. Define a label.
  3. Specfiy if you want to create an audiance or select an existing one.
  4. Configure your audience by following the steps detailed in the tabs below.

To create your own audience, follow these steps:

  1. Select Create audience.

  2. Choose the Schema, also known as targeting dimension. The schema lets you define the population targeted by the operation: recipients, contract beneficiaries, operator, subscribers, etc. By default, the schema is selected from the recipients.

  3. Click Continue.

  4. Use the query modeler to define your query then confirm. Learn how to work with the query modeler

To select an existing audience, follow these steps:

  1. Select Read audience.

  2. Click Continue.

  3. Select your audience.

NOTE
The Generate an outbound transition option allows you to add an outbound transition that will be activated at the end of the execution of the activity if the audience population is empty.
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