Adobe Content Analytics extension overview
The Adobe Content Analytics tag extension allows for the tracking of content-related events on a website. The extension sends content data (experiences and assets) to a datastream in Adobe Experience Cloud from web properties through the Experience Platform Edge Network.
The extension allows you to stream specific content-releated event data into Experience Platform so you can use that data in your content analytics reports in Customer Journey Analytics.
This document explains how to configure the tag extension in the Tags UI.
Install the Adobe Content Analytics tag extension install
The Adobe Content Analytics tag extension is automatically installed as part of the tag property that is automatically created when using the Content Analytics guided configuration wizard.
Configure datastreams
The Content Analytics guided configuration wizard automatically selects the proper value for the Sandbox and Production Datastream. You can optionally configure an additional Staging Datastream and Development Datastream.
You can override the automatic selected values for Sandbox and Production Datastream in case you want to use Content Analytics on a different sandbox and with different datastreams. When doing so, you can either select a sandbox and datastreams from the available drop-down menus, or select Enter values and enter a custom datastream ID for each environment.
- the selected sandbox is not already associated with another Content Analytics configuration, and
- any selected datastream has the Experience Platform service configured with an enabled Content Analytics experience event dataset.
See the guide on datastreams to learn how to configure a datastream.
Configure experience capture and definition
In the Experience Capture & Definition section, you can enable Include Experiences to include experiences when collecting data for Content Analytics.
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Enable Include experiences.
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Optionally. specify the parameters how content is rendered on your website. The parameters are zero or more combinations of a Domain regular expression and Query parameters.
- Enter a Domain regular expression, for example
^(?!.*\b(store|help|admin)\b). - Specify a comma separated list of Query parameters, for example
outdoors, patio, kitchen.
Use
- Enter a Domain regular expression, for example
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Select Remove if you want to remove a combination of domain regular expression and query parameters.
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Select Add Regex if you want to add another combination of a regular expression and query parameters.
Configure event filtering
In the Event Filtering section, you can modify the regular expressions to filter Page URLs and Assets URLs when collecting data for Content Analytics. The regular expressions that you have defined in the Content Analytics guided configuration wizard are populated automatically.
Examples
- You want to exclude all documentation pages from Content Analytics.
Use the following regular expression:^(?!.*documentation).* - You want to exclude all logo JPEG images from Content Analytics.
Use the following regular expression:^(?!.*(logo\.jpg|)).*$
You can use Test Regex to test your regular expression in the Regular Expression Tester.
