DocumentationExperience PlatformSource Connectors Guide

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Connect Snapchat Ads to Experience Platform using the UI

Last update: October 1, 2026

CREATED FOR:

  • Developer
NOTE
The Snapchat Ads source is in beta. Read the Sources overview for more information on using beta-labeled sources.
IMPORTANT
The Snapchat Ads source is available as part of the Customer Journey Analytics SKU.

Learn how to connect your Snapchat ad account to Adobe Experience Platform using the Sources workspace. The Snapchat Ads source retrieves campaign, ad, and performance data and maps it to Experience Data Model (XDM) compatible datasets.

Getting started

This tutorial requires a working understanding of the following Experience Platform components:

  • Sources: Experience Platform allows you to ingest data from external applications and services.
  • Experience Data Model (XDM): The standardized framework that Experience Platform uses to organize customer experience data.
  • Datasets: The storage construct used to hold ingested data.
  • Real-Time Customer Profile: Provides a unified profile from data collected across multiple sources.

For more information, read the Snapchat Ads source overview.

Prerequisites

Before you connect Snapchat Ads to Experience Platform, ensure that you have an existing Snapchat ad account with campaigns and ads already set up. For more information, read the Snapchat Ads source overview.

You must also have permission to authorize third-party access to your Snapchat Ads Manager Organization, since account creation requires you to sign in to Snapchat and grant access.

Connect your Snapchat Ads account

In the Experience Platform UI, select Sources from the left navigation to access the Sources workspace. Locate the Snapchat Ads source card and then select Add data.

The sources catalog with the Snapchat Ads card selected.

The Authentication tab is where you create the account that stores your Snapchat connection details. Select New account, or select Existing account to reuse an account, then provide the following under Source connection details:

Field
What to enter
Account name
A name for this connection.
Description (optional)
A short description of the account.

Select Connect Snapchat Ads account to open Snapchat’s authorization page.

The new account screen with the account name, description, and "Connect Snapchat Ads account" option.

On the Snapchat authorization page, review the requested permissions and select Continue to grant Experience Platform access to your Ads Manager Organization.

The Snapchat authorization page requesting access to the Ads Manager Organization.

Once authorized, select Connect to source to validate and create the account, then select Next. An account can be reused across multiple dataflows, so you authorize your Snapchat account only once per account.

Provide dataflow details

Enter a Dataflow name and an optional Description.
The dataflow detail screen with the dataflow name and description fields.

Select Next to continue to the review step.

Review your dataflow

Review your dataflow, then select Finish.

IMPORTANT
You do not select a target dataset or map fields. The Snapchat Ads source assigns the dataset, schema, and field mapping automatically.

The review screen showing the connection details and automatically assigned dataset.

Next steps

By following this tutorial, you have connected your Snapchat Ads account to Experience Platform. Read the Snapchat Ads source overview to understand the backfill, incremental, and restatement jobs that run against your new dataflow.

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