Segmentation eligibility criteria update
Starting on September 24, 2024, two updates will be made that affect segmentation eligibility.
- Streaming and edge segmentation query types
- Streaming and edge segmentation merge policies
Query types
Any new or edited segment definitions that match the following query types will no longer be evaluated using streaming or edge segmentation. Instead, they will be evaluated using batch segmentation.
- A single event with a time window longer than 24 hours
- Activate an audience with all profiles that viewed a webpage in last 3 days.
- A single event with no time window
- Activate an audience with all profiles that viewed a webpage.
If you need to evaluate a segment definition using streaming or edge segmentation that matches the updated query type, you can explicitly create a batch and streaming query and combine them using segment of segments.
For example, if you needed to activate an audience with all profiles that viewed a webpage in last 3 days using streaming segmentation, you could create the following queries:
- Q1 (Streaming): All profiles who viewed a web page in last 24 hours
- Q2 (Batch): All profiles who viewed a web page in the last 3 days
Then, you could combine them by referring to Q1 or Q2.
Similarly, if you needed to activate an audience with all profiles that viewed a webpage, you could create the following queries:
- Q3 (Streaming): All profiles who viewed a web page in last 24 hours
- Q4 (Batch): All profiles who viewed a web page.
Then, you could combine them by referring to Q3 or Q4.
Merge policy
Any new or edited segment definitions that qualify for streaming or edge segmentation must be on the “Active on Edge” merge policy.
All existing segment definitions that are evaluated using streaming or edge segmentation will continue to work as is.