Accelerated store overview
The accelerated store in Adobe Experience Platform is a performance-optimized storage layer available through the Data Distiller SKU. It is designed to hold pre-aggregated datasets, enabling fast, SQL-based insights and dashboard rendering.
This document outlines how to use the accelerated store appropriately, explains why aggregated datasets are exempt from standard data hygiene processes, and emphasizes that identity data must not be stored. To stay compliant with Adobe guidelines, you must adhere to the data governance policies and usage restrictions outlined in this document.
Key capabilities
The accelerated store is purpose-built for performance and efficiency. It enables streamlined querying and reporting workflows by focusing on aggregated data. The list below highlights its core capabilities:
- Serve high-performance dashboards and widgets using SQL queries
- Store pre-aggregated datasets designed for recurring insights
- Support custom data model creation for reporting use cases
Intended use
The accelerated store is designed solely for storing aggregated data that enables streamlined dashboarding and visualization. Its architecture is not intended to support complex workloads, such as business intelligence processing or data warehousing.
IMPORTANTUsage restrictions
To ensure compliance with Adobe’s data governance model and licensing terms, the following restrictions apply:
- Do not store raw event data
- Do not store identity data
- Do not store personally identifiable information (PII) such as email addresses, healthcare data, or customer identifiers
- Do not use the accelerated store to replicate your entire data lake
Only aggregated, non-identifiable data may be stored in the accelerated store. Aggregated datasets cannot be reverse-engineered to reveal the original source data, which makes them exempt from Experience Platform’s centralized data hygiene processes.
Governance and compliance
Using the accelerated store outside its intended purpose may place your organization at risk of violating Adobe’s license agreement and data governance boundaries. If data governance incidents occur due to unsupported usage patterns, your organization assumes full responsibility.
Adobe is not be liable for any consequences arising from the misuse of this feature.
To learn more about how to manage data responsibly in Experience Platform, see Governance, privacy, and security in Experience Platform. This page outlines the services and tools that help you control your experience data in alignment with business policies, legal requirements, and development standards. For links to more detailed guidance on usage labeling and policy enforcement, visit the Data Governance overview.