Content Tagging overview

Content Tagging is a set of AI services that allow you to extract intelligent features from your content, organize and streamline content flow, and deliver more impactful, personalized experiences to your customers.

All brands strive to deliver a perfect customer experience. You’re constantly trying to find better answers all aspects of your customer touchpoints.

Content is an essential component of these experiences. To better answer marketing questions, you must understand content and your customers’ interactions with it. With Content Tagging, you can learn which features of the content you provide resonate with your customers. Using these insights allows you to personalize experiences and boost KPIs.

Content Tagging service functionalities

Content Type
Overview of functionality
- Keyword tagging
- Automatically extract keywords and tags from enterprise documents and webpages using an out-of-the-box AI service.
- Color tagging
- Optical Character Recognition (OCR)
- Accurately extract dominant colors (labels and hex values) and their weightage from a product image.
- Accurately extract any text present from a product image.

Understanding Content Tagging

The overall vision of Content Tagging is broken down into three steps to realize optimal customer engagement and maximize customer-driven KPIs.

Step 1: Understanding the content

  • Extract intelligent features and metadata.
  • Organize content (tag, categorize, group, de-duplicate).
  • Associate content data with assets.

Step 2: Understanding the customer

  • Associate customer’s actions with content features.
  • Get customer’s preferences and affinities from content and actions.
  • Add preferences to customer’s profile.

Step 3: Enabling experience optimization

  • Use customer’s profile to deliver improved, personalized experiences, in session and for subsequent experiences.
  • Use content features to gain insights into customers’ behaviors that drive KPI’s.
  • Use content insights for improved content creation, authoring, and selection.