Opportunities documentation
Sites Optimizer is comprised as ever-growing set of opportunities powered by Adobe AI, designed to identify and suggest improvements for your website. Each opportunity offers insights into the potential business value, highlights areas that need attention, and provides actionable recommendations for optimization. Click into each opportunity to explore the identified issues, suggested improvements, and step-by-step guidance on how to implement these changes for enhanced website performance and user experience.
Opportunities are available via the Opportunities menu option in Site Optimizer’s persistent navigation.
Opportunity status
Use the tabs across the top to organize and filter opportunities by status.
Opportunities that are currently pending.
Opportunities that have been ignored. Ignored opportunities can be restored from this view.
Opportunities
With an opportunity status selected, you can view a list of opportunities. You can filter the list of opportunities in the following ways:
- Search - Search of opportunities by keywords, tags or URLs.
- Opportunity type - Use the Type dropdown to filter opportunities by opportunity type.
Opportunity details
Each opportunity provides a brief description of the issue, its potential impact on your site, and a link to full details. You can also see its status, indicating whether it has been optimized or is still pending.
- Opportunity title – A brief description of the issue and its potential impact on your site’s performance.
- Last updated – Sites Optimizer last updated the opportunity with new data on this date.
- Issue count - The number of instances of the issue identified on your site.
- Opportunity types – The types of opportunity that this opportunity is part of – such as traffic acquisition, engagement, conversion, or site health.
The summary information for each opportunity varies by type and may include details on revenue impact, traffic, user engagement, or security threats.
To view an opportunity’s details, click the Details button.
To exclude an opportunity from the Sites Optimizer dashboard, click the Ignore button. This action moves the opportunity to the Ignored tab.
All opportunities
Explore all the possible opportunities available in Sites Optimizer:
Learn about the accessibility issues opportunity and how to use it to increase the security of on your website.
Learn about the broken backlinks opportunity and how to use it to improve traffic acquisition.
Learn about the broken links opportunity and how to use it to improve engagement on your website.
Learn about the CORS configuration opportunity and to identify and fix site security vulnerabilities.
Learn about the core web vitals opportunity and how to use it to improve traffic acquisition.
Learn about the cross-site scripting opportunity and to identify and fix site security vulnerabilities.
Learn about the low views opportunity and how to use it to improve forms engagement on your website.
Learn about the invalid or missing metadata opportunity and how to use it to improve traffic acquisition.
Learn about the low conversions opportunity and how to use it to improve forms engagement on your website.
Learn about the forms low views opportunity and how to use it to improve form engagement on your website.
Learn about the forms low navigation opportunity and how to use it to improve form engagement on your website.
Learn about the forms accessibility issues opportunity and how to use it to improve engagement on your website.
Learn about the missing alt text opportunity and how to use it to improve engagement on your website.
Missing or invalid structured data
Learn about the missing or invalid structured data opportunity and how to use it to improve traffic acquisition.
Learn about the sitemap issues opportunity and how to use it to improve traffic acquisition.
Learn about the website permissions opportunity and how to use it to increase the security of on your website.
Learn about the website vulnerabilities opportunity and how to use it to increase the security of on your website.