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Personalization Overview

Last update: Fri Oct 17 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Applies to:
Experience Manager as a Cloud Service

CREATED FOR:

Beginner
Developer
Leader
User

Learn how AEM as a Cloud Service (AEMCS) integrates with Adobe Target and Adobe Experience Platform (AEP) to deliver personalized experiences. Using Experience Fragments as personalized content, discover how to run A/B tests, target users based on real-time behavior, or personalize content using unified customer profiles built from data across systems.

Prerequisites

To demonstrate various personalization scenarios, this tutorial uses the sample AEM WKND project. To follow along, you need:

An Adobe org with access to:
- AEM as a Cloud Service environment – to create and manage content
- Adobe Target – to compose and deliver personalized experiences
- Adobe Experience Platform applications – to manage customer profiles and audiences
- Tags (formerly Launch) in AEP – to deploy the Web SDK and custom JavaScript for data collection and personalization
A basic understanding of AEM components and Experience Fragments
The AEM WKND project deployed to your AEM as a Cloud Service environment.

Get Started

Before exploring specific use cases, you first configure AEM as a Cloud Service for personalization. Begin by integrating Adobe Target and Tags to enable client-side personalization using the Web SDK. These foundational steps allow your AEM pages to support experimentation, audience targeting, and real-time personalization.