HTTP2 Delivery of Content FAQ

Last update: March 25, 2025

CREATED FOR:

  • Admin
  • User

Adobe is excited to announce the availability of HTTP/2 delivery of content. When using HTTP/2, an overall performance increase is experienced.

NOTE
This feature requires that you use the out-of-the-box Content Delivery Network that is bundled with Adobe Experience Manager - Dynamic Media. Any other custom Content Delivery Network is not supported with this feature.

What is HTTP/2?

HTTP/2 improves the way browsers and servers communicate, allowing for faster transfer of information while reducing the amount of processing power that is needed.

The website article What you must know about HTTP/2 describes HTTP/2 and its benefits in a brief and simple manner.

What are the key benefits of moving to HTTP/2 for content delivery?

Performance improvement varies widely because it is based on various factors. For example, your website’s code, how you use Dynamic Media, the consumer’s device, screen, and location.

Adobe’s own testing yielded the following results:

  • For images, response time improved 7%-28% depending on device and browser. The most notable performance gains were on iOS devices.
  • For viewers, load time performance improved up 15%.

The following demonstration illustrates the difference between HTTP/1 versus HTTP/2 loading:

https://http2.akamai.com/demo

Am I eligible to switch over to HTTP/2?

To use HTTP/2, you must meet the following requirements:

  • Use secure HTTPS for your rich media requests.

  • Use the Adobe-bundled CDN (Content Delivery Network) as part of your Dynamic Media Classic license.

  • Use a dedicated domain (that is, images.company.com or mycompany.scene7.com), not a generic Dynamic Media domain (that is, s7d1.scene7.com, s7d2.scene7.com, or s7d13.scene7.com).

    To find your domains, open the Dynamic Media Classic desktop application, then sign in to your account.

    Go to Setup > Application Setup > General Settings. Look for the field labeled Published Server Name. If you are currently using a generic Dynamic Media domain, you can request moving over to your own custom domain as part of this transition.

What is the process for enabling HTTP/2 for my Dynamic Media account?

Use the Admin Console to create a support case and request to switch over to HTTP/2; it is not automatically done for you.

  1. Provide the following information in your support case:

    • Primary contact name, email, and phone number.
    • All domains to be transitioned over to HTTP2. That is, images.company.com or mycompany.scene7.com.

    To find your domains, open the Dynamic Media Classic desktop application, then sign in to your account.

    Go to Setup > Application Setup > General Settings. Look for the field labeled Published Server Name.

    • Verify that you use secure HTTPS for rich media requests.
    • Verify you are using the CDN through Adobe and not managed with a direct relationship.
    • Verify you are using a dedicated domain. That is, images.company.com or mycompany.scene7.com, not a generic Dynamic Media domain such as s7d1.scene7.com, s7d2.scene7.com, s7d13.scene7.com.

    To find your domains, Open the Dynamic Media Classic desktop application, then sign in to your account.

    Go to Setup > Application Setup > General Settings. Look for the field labeled Published Server Name. If you are currently using a generic Dynamic Media domain, you can request moving over to your own custom domain as part of this transition.

    1. Customer Support adds you to the HTTP/2 customer waitlist based on the order in which requests were submitted.
    2. When Adobe is ready to handle your request, Customer Support contacts you to coordinate the transition and set a target date.
    3. You are notified after completion and can verify a successful transition over to HTTP2.