Content Credentials

Last update: September 5, 2024

CREATED FOR:

  • User

Brands are more concerned than ever about content transparency, AI disclosure, and preventing the tampering of assets. The Content Authenticity Initiative (CAI) at Adobe builds tools compliant with the Coalition for Content Provenance and Authenticity (C2PA) technical standard. Content Credentials, which are a new kind of encrypted, tamper-evident metadata can help viewers understand the lineage of content and ensure the integrity of brand assets. They can include a wide range of provenance data that offer insight into the history of a digital asset.

This information includes:

  • Issuer or Signer: Information about the entity or company that issued the digital signature to certify the certifies or signs the asset.
  • Issue Date: The date on which the Content Credential was applied to the asset.
  • Credit and Usage: Information about the producer of the asset, including name, social media handles, or other identity-related information.
  • Process: Records of any edits or modifications made to the asset.
  • Device Details: Information about the app or device used to create or edit the asset.
  • AI Tool Used: If generative AI was used to edit or create the asset, the name of the model used may be included.
  • Other Pertinent Information: Additional data may also be included to help offer more context about the history of an asset.

For a complete view, Verify can offer a more comprehensive insight into asset history.

Adobe Experience Manager Assets now supports Content Credentials, enabling users to see Content Credentials directly within the Assets Essentials UI of AEM. When looking at the asset details, any image with Content Credentials (such as those created with GenAI services) shows the manifest details in a dedicated panel. If the asset is downloaded, published, or shared, the credentials remain intact with the asset.

assetss

Access Content Credentials

  1. Go to Assets Essentials UI, and click Assets from the left pane.

  2. Navigate to a folder, and select the desired asset.

  3. Click Details and select Cr pin from the rightmost pane. The Content Credentials tab displays the following information about the asset.

    1. Generated Image: Date and time in which Content Credentials were applied.
    2. Content Summary: Indicates whether the asset is partially or completely generated by AI, or how it was edited.
      content summary
    3. Process: Details the application, device, and AI tool (such as Adobe Firefly) used to generate the asset, as well as changes made subsequently.
      process
    4. About this Content Credentials: Name of the issuer along with the date and time of issuance.
      issuer
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