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Media rewrites impact on SEO rankings in EDS websites

Last update: Tue Oct 14 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

In Adobe Experience Manager (AEM) as a Cloud Service, EDS rewrite media asset paths to optimize delivery and caching. This improves performance but prevents serving images from their original DAM paths. This article explains the rationale behind this design and its implications for SEO.

Description description

Environment

Adobe Experience Manager as a Cloud Service(AEMaaCS) - Sites

Issue/Symptoms

  • Media assets use rewritten image paths (e.g., /media_<hash>.<ext>) instead of original DAM paths (/content/dam/...).
  • No option exists to disable this behavior; it’s integral to EDS optimization.

Resolution resolution

Considerations for handling media rewrites:

  • Media rewrites are hard-wired into the EDS media-bus pipeline and cannot be disabled.
  • Improves image delivery, caching efficiency, and site performance.
  • Search engines determine image context primarily based on alt-text and surrounding page content rather than file naming conventions or paths.
  • Ensure alt-text for all images is descriptive and relevant to improve SEO rankings.
  • Verify the rewritten image paths function correctly within your website architecture.

Notes

  • Rewritten image paths do not harm SEO rankings when paired with proper alt-text and relevant page content.
  • Serving images from DAM paths reduces performance and disables EDS optimization.
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