Configuring Sustainable Workfront Adoption: From Architecture to Everyday Use
Workfront adoption isn’t a one-time launch—it’s a long-term strategy. Because Workfront changes how work actually flows (not just where it’s tracked), teams often need to shift processes, roles, and long-standing habits.
In this practitioner-focused session, Carol Thomas-Knipes, VP of Creative Technology Operations at Citi; Daniel Clarke, Director of Adobe Workfront and Fusion Practice at EMMsphere; and Victoria Sellers, Associate Manager at Accenture shared how to design Workfront so people want to use it—and keep using it.
Together, they discussed how they moved teams from sporadic usage and ad hoc configurations to repeatable, insight-driven processes that are easier to maintain, scale, and evolve.
Key points
- How to design a Workfront environment for adoption from day one—including governance, templates, and user experiences
- Tips for standardizing intake and workflow so work enters the system consistently, moves efficiently, and gives leaders the visibility they need without creating friction for teams
- Practical ways to use automation to drive engagement and accountability
- A clear, actionable framework for assessing and improving adoption, helping teams identify risk areas and prioritize the right improvements
At a glance
Product: Workfront
Series: Learn From Your Peers
Role: Admin,Developer,Leader,User