Experience Makers - Learn from your peers overview
Learn from Adobe experts and peers how to get the most from your Adobe solutions. With topics selected for practitioners, by practitioners, these interactive sessions share “art of the possible” use cases, best practices, and tips & tricks.
2024 Events
Commerce
A Focused Approach on Communication, Requirements, and Testing in Agile SDLC
Dive into streamlining e-commerce through Agile Software Development Life Cycle (SDLC) practices. Learn Requirement Analysis and Planning, Strategies for managing bug and feature backlogs, project planning for large-scale initiatives,Tips for testing procedures applicable across various phases, ensuring the development of robust and reliable e-commerce websites, Tips for fostering effective communication. Emphasizing transparency and accountability as key drivers for successful project execution.You can access the slides here.
Marketo
Master complex customer journeys with Multi-Stream Engagement Programs
Explore how to systematically engage and nurture customer relationships with multi-touch, multi-stream Engagement Programs at every step of their journey. Engagement programs give you the power to listen to the needs and behavior of your customers and provide them with the relevant journey and necessary content.
The Marketer's Map - A Comprehensive Guide to Strategizing, Building and Analyzing Marketo Campaigns
Learn efficient ways to create Marketo Engage programs, including importing, cloning, and building from scratch. Customize Marketo Engage templates to meet brand standards and manage assets and period costs.
Unlocking Powerful Workflow Automation - Practical Applications of Marketo Engage REST API
Discover the power of the Marketo Engage REST API, empowering you to streamline your marketing operations workflows, reduce manual labor, and free up time for revenue-driving activities. Using REST API will enable you to leverage automation tools such as Zapier to trigger automated workflows and programming languages like Python to perform actions in bulk.In this webinar, you will:- Learn what the Marketo Engage REST API is, how to create your first API user, and how to monitor API usage across different users.- Understand how the REST API can be used from within tools like Zapier and programming languages like Python.- Be inspired by real-world use cases of how the REST API can be used to streamline typical Marketing Operation workflows such as merging leads, creating UTM tracking programs, and extracting activity data.
Person Scoring Mastery with Marketo Engage - Localized Nuances in a Global Framework
As an administrator, you develop the Marketo Engage person scoring model based on the real business value of the scoring elements compared to each other. But what if that business value varies in different markets? How do you allow for local influences without losing consistency across your organization? Learn how finds balance by building local flexibility into the scoring model.
Workfront
Learn how to submit a standout Adobe Champion Application
Join the Adobe Advocacy Team and select Adobe Champions to learn how to submit a standout Adobe Champion Application. We will guide you through the application process, timeline of the application window and program benefits.