Cracking the Personalization at Scale Code using Marketo Engage

In today’s data-driven world, if you aren’t personalizing your marketing content, you’re missing an opportunity to connect with your audience. Join Marketo Engage Champions, Courtny Edwards-Jones and Darshil Shah, as they share their wisdom to get the most mileage using personalization features available within Adobe Marketo Engage.

In this webinar, you’ll learn:

  • Why is personalization important?
  • Key personalization use cases and techniques to use for each. Features and techniques available within Marketo Engage we will teach ou how to use: Tokens, Segmentations, Dynamic Content & Snippets, and Velocity Scripting.
  • Advanced velocity scripting use cases including personalizing content using data sourced from custom objects.