Templates, tokens, and teamwork - Make your Adobe Marketo Engage content scalable

Content creation for your marketing programs is a long haul. Applying templates and tokens help you build scalable processes across teams and achieve more with less in Marketo Engage. Hear from Lauren McCormack, an award-winning marketing leader–and 2x Adobe Marketo Engage Champion–as she shares her years of wisdom to make your Marketo Engage content scalable.

Learn about:

  • Using tokens and templates to build programs more effectively and efficiently
  • Tips for getting the most from your existing content library
  • Best practices to streamline your campaign request process
  • Effective communication strategies to align your internal teams on content strategy