Foundations of Marketo Engage foundations-of-marketo-engage-webinars
The Foundational Marketo User Group is designed specifically for individuals who are just beginning their journey with Adobe Marketo Engage. This group offers a welcoming, supportive environment where new users can build confidence and core skills through structured, beginner-friendly sessions.
2025 sessions
Powering Campaigns with Marketo Personalization
Explore Marketo Engage personalization tools—segments, dynamic content, tokens, snippets, and A/B testing—to boost engagement and scale tailored campaigns with ease.
Master nurturing in Marketo Engage—learn strategy, automation, personalization, and performance tracking to boost engagement and results.
Gain practical Marketo Engage skills to build scalable programs, streamline campaign management, and apply reporting best practices-perfect for new and early-stage users.
Learn how to optimize lead scoring in Marketo Engage with proven strategies that align with your buyer journey. This session covers behavioral, demographic, and account-based scoring, plus real-world examples, best practices, and tips for capturing key engagement signals. Perfect for marketers looking to qualify leads faster and drive sales alignment.