Putting it in practice
As we’ve covered in this guide, there are many nuances to deliverability and following best practices.
There are four key pillars to success:
- Set proper expectations during sign-up and have a good sign-up process that prevents bad addresses.
- Provide relevant and timely content.
- Maintain your lists by removing addresses that become bad.
- Monitor, test, and adjust as you go.
If you’re ever unclear or need assistance with an issue, please contact your Adobe deliverability consultant or deliverability expert for help.
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