Use cases use-cases
Below are real prompt patterns that lifecycle and growth marketers are using in Adobe CX Enterprise Coworker Campaigns. Each one is built to be copied, swapped with your own audience and brand details, and refined in conversation.
How to use
Pick a use case that fits your goal, copy the sample prompt and paste it into Coworker Campaigns, replace the placeholders with your specifics, and refine the output via chat. For the full step-by-step, head to Build and generate campaigns.
Acquisition and onboarding
Welcome new customers, members, or accounts and set them up for long-term engagement.
New account onboarding series, B2B
Best for: Enterprise account activation, new SaaS signups, post-sale handoffs.
"Create a guided onboarding email series for new enterprise accounts. Include a welcome email, a setup walkthrough, and a check-in from a customer success contact. Use the CSV I will upload and personalize by first name and company name."
New member onboarding, B2C
Best for: Membership programs, app signups, loyalty programs.
"Create a marketing campaign to onboard new members with a welcome email series that introduces key features, provides getting-started guides, and offers personalized recommendations based on their interests."
Brand introduction sequence, B2C
Best for: First-time buyers, new newsletter subscribers, post-signup follow-up.
"Create a single-touch follow-up email introducing our brand, what we sell, and how to place a first order. Use a CSV list, and personalize by first name and company name."
New fan onboarding journey, B2C (Sports and entertainment)
Best for: First-time ticket buyers, new season ticket holders, post-purchase fan activation.
"Create a 4-email post-purchase journey to onboard first-time fans and drive repeat attendance."
Engagement and nurture
Keep your audience informed, educated, and connected between key moments.
Monthly newsletter, B2B
Best for: Customer retention, product awareness, thought leadership.
"Create a monthly newsletter for our customers. Use the CSV I will upload. Include product updates, industry insights, and a resource, with simple CTAs."
Monthly newsletter, B2C
Best for: Retail, lifestyle, and e-commerce brands.
"Create a monthly newsletter for our customers. Highlight new products, inspiration ideas, and a featured collection with CTAs."
Product tips series, B2B
Best for: Product education, feature adoption, reducing time-to-value.
"Generate an educational 2-touch email nurture that helps users get more value from this product with simple tips. Use a CSV uploaded list and personalize by first name, product used, and signup date."
Seasonal catalog launch, B2C
Best for: Retail seasonal pushes, collection drops, refresh moments.
"Build a 2-touch email series, 3 days apart, announcing our new seasonal catalog. Highlight what's new and relevant for buyers in my CSV list. Personalize content to each person's first name, product interest category, and region."
Events and moment-driven
Drive registration, attendance, and follow-up around webinars, launches, and live moments.
Webinar invite campaign, B2B
Best for: Lead generation, product education, thought leadership.
"Create a webinar invite about [TOPIC]. I need one invite email and one reminder email with a clear registration CTA."
Webinar follow-up campaign, B2B
Best for: Post-event nurture, MQL conversion, content distribution.
"Create a webinar follow-up campaign for customers who attended a webinar about [TOPIC]. Include a strong CTA."
Product announcement, B2B and B2C
Best for: Launches, early access, new feature reveals.
"Create a product announcement campaign for our [PRODUCT NAME] launch. Build an early-access invitation and a launch-day email."
Themed event or ticket push, B2C (Sports and entertainment)
Best for: Single-game ticket sales, themed nights, special events.
"Create a 2-touch email campaign to drive ticket sales for a themed home game event."
Know before you go + tune-in, B2C (Sports and entertainment)
Best for: Game-day or event-day fan readiness.
"Create a 3-touch moment-driven campaign to maximize attendance and fan readiness around game day."
Conversion and upsell
Move audiences from interest to purchase, or from one tier to the next.
Free-to-paid trial conversion, B2B
Best for: SaaS trial users, freemium upgrades, post-trial activation.
"Generate a campaign to target users whose trial has ended but are still active in the app, offering them a special incentive to convert to a paid plan."
Reorder nudge, B2C
Best for: Consumables, replenishment categories, repeat purchase cycles.
"Give me a 1-step reorder reminder email that nudges purchasers to restock based on typical buying cycles. Use my CSV list with each purchaser's first name, last order date, and product last purchased to tailor the content."
Premium experience upsell, B2C (Sports and entertainment)
Best for: Upgrading standard ticket holders to premium tiers.
"Create a personalized 3-email campaign to move fans from standard tickets into premium tiers."
Season membership onboarding, B2C (Sports and entertainment)
Best for: Season ticket activation, premium memberships, segment-personalized welcomes.
"Create a 4-email welcome series for new season plan holders with segment-personalized benefits."
Retention and re-engagement
Win back audiences who have drifted, and reactivate dormant segments.
Win-back email series, B2C
Best for: Lapsed customers, dormant buyers, seasonal reactivation.
"Create a win-back email series for customers who bought last year but haven't come back. Use the CSV I will upload. Include 2-3 emails that feel seasonal and remind them to shop again."
Lapsed fan re-engagement, B2C (Sports and entertainment)
Best for: Inactive subscribers, lapsed season ticket holders, single-game conversion.
"Create a 3-email win-back campaign to convert lapsed fans into single-game ticket buyers."
General win-back campaign, B2B and B2C
Best for: Any audience that has gone quiet.
"Create a win-back campaign targeting inactive guests who haven't engaged recently. Highlight what's new and offer special incentives to re-engage."
Ready to build?
Pick a use case above, visit Create an email campaign for the full step-by-step, and try it out.