Prompting best practices best-practices
Getting the most out of Coworker Campaigns starts with how you prompt. Learn the practices that produce the best results: the CO-STAR framework for structuring your prompts, what to include and what to avoid, and scenario-based examples that give the AI the context it needs to generate relevant, on-target content.
Use the CO-STAR framework costar-framework
For best results, organize your prompts using the CO-STAR framework. This structured approach ensures the AI understands exactly what you need.
AI prompts essentials key-takeaways
Do’s and don’ts
Use the CO-STAR framework for structure
Focus marketing briefs with specific extraction guidance
Draft your prompts to produce the desired intent
Ask for structural changes, styling, or image editing in prompts
Use vague instructions like "promote our product"
Expect layout modifications through prompts
Content not supported in prompts
Use the email editor or Adobe Express for visual/image modifications. These requests are not supported and should be handled through other tools:
- Selecting specific sections to change
- Deleting or cloning elements
- Conditional selections
- Adding or removing layout sections
- Custom fonts
- Color modifications
- Layout styling (borders, padding, margins)
- Visual effects (shadows)
- Background changes
- Adding text overlays or logos
- Images cropping or resizing
- Color adjustments
Quality checklist quality-checklist
Before generating content, ensure the following:
✓ Clear objective: Clearly states the action, product/service, value, and context.
✓ Defined target audience: Specifies the demographic, role, or segment.
✓ Correct Brand assigned as default: Appropriate brand guidelines are selected.
✓ Realistic scope: Avoid requests for layout changes, styling, or structural edits.
Scenario-based prompt examples
Always provide context and the value proposition so the AI can generate relevant content.