Adobe CX Enterprise Coworker Campaigns Overview overview
Adobe CX Enterprise Coworker Campaigns is an AI-native marketing application that takes you from a single prompt to a complete review-ready campaign.
How to access
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Go to coworker-campaigns.experience.adobe.com.
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Sign in or create an account using your business email.
Existing Adobe customers are auto-approved and routed straight to the trial environment to accept the terms.
New users are prompted to create an account. The Coworker Campaigns team reviews requests and approves business emails. You will receive an email when your request is approved.
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Accept the trial terms.
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Set up your brand under Your stuff > Brands. Coworker Campaigns uses this as the default for every campaign you generate.
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(Optional) Upload an HTML email template under Email templates for Coworker Campaigns to apply your design when generating content.
You are ready to generate your first campaign.
A tour of the interface
The Coworker Campaigns interface is organized around a left-hand navigation.
What you can do with Coworker Campaigns
Coworker Campaigns brings five workflows that usually span five different tools into one conversational experience:
- Turn a brief into a campaign plan. Drop in a prompt or upload a brief, and Coworker Campaigns returns a structured, end-to-end plan.
- Build and refine audiences. Upload a CSV or connect your data, then refine the segment in conversation.
- Generate on-brand content. Coworker Campaigns writes emails that match your brand voice, references, and templates.
- Design multi-step journeys. Coworker Campaigns assembles nurture sequences, not just one-off sends.
- Send proof emails. Preview every message in your own inbox before launch.
- Launch and analyze. (Coming soon) Send campaigns and get next-best-step insights without leaving Coworker Campaigns.
How the AI works
Coworker Campaigns follows a simple, multi-turn conversational loop:
Input. You provide a campaign goal, your audience (uploaded or connected), and optional brand context.
Processing. The Coworker Campaigns agentic AI generates a campaign plan, builds a journey, and drafts personalized content. All of which you can make updates to, conversationally.
Output. A draft campaign appears on your campaign board, ready for review, iteration, and eventual launch.
You can talk to Coworker Campaigns at any point (for example, “make the second email more urgent,” “shorten the subject lines,” or “swap the audience to lapsed customers from Q3”) and it will update the artifacts in place.
Tips for getting started
A few things early users have found that make a real difference:
- Start with a specific, real use case. “Create a win-back series for customers who have not ordered in 90 days” beats “make me a campaign.” See Use cases for specific examples.
- Clean your audience data. Coworker Campaigns can only personalize as well as your CSV allows. Exclude any contacts you should not be emailing before you upload.
- Invest in your brand setup. Coworker Campaigns extracts brand details when you sign up. A quick review of Your stuff > Brands benefits every campaign you generate.
- Send a proof email. Before you launch, send a proof and review it in your own inbox.
- Iterate, do not restart. Treat the Coworker Campaigns first output as a starting point. The fastest path to great is a few rounds of refinement, not a fresh prompt.
- Export when you need a paper trail. Export individual emails as HTML or the full campaign as a Word doc or PDF for team review.
What is available in the trial
Coworker Campaigns is a product in active development. Here is what to know going in:
- Trial window: Now through October 1, 2026.
- Acceptance required: You will need to review and accept the trial terms before accessing the product.
- Data guidance: Do not upload sensitive or regulated data. Coworker Campaigns is not currently intended for HIPAA-regulated industries.
- Compliance: You are responsible for following email regulations (unsubscribe links, privacy policies, etc.).
- Send limit: (Coming soon) When Launch is available, you can send up to 5,000 emails per month.
New capabilities will ship during the trial. Your feedback helps shape what comes next. Submit feedback via the in-product feedback icon in the header.