Plan a digital campaign launch with Coworker
Planning a digital launch for a new property usually means pulling in analytics, audience, creative, and web teams work that can take weeks. In this video, learn how Adobe Enterprise Coworker plans the digital launch for a new property in Miami from a single conversation. Coworker understands the goal and history from the first message, blends first-party Experience Platform data with live market intelligence from SEMrush, and then builds the audience, customer journey, content experiment, and landing page—while governance, consent, and business rules stay in force with human review where it’s needed.
Prioritize your day and articulate a goal
Coworker helps you keep your tasks organized and prioritized so you can see what’s on your plate for the day. Rather than briefing multiple teams, you articulate a single goal—planning the digital launch for the new Bayfront property in Miami—and Coworker takes it from there:
- Reviews outstanding and in-progress tasks so nothing falls through the cracks.
- Understands your objective and history from the first message, without you spelling out the details.
- Sets the direction for the rest of the launch from one natural-language request.
Explore audiences with your Experience Platform data
Before finalizing the plan, Coworker helps you understand who to target using your own data in Adobe Experience Platform:
- Surfaces details on existing campaigns and identifies that the focus is on gold-tier customers.
- Expands the audience to include others likely to book the new property, such as business travelers.
- Identifies unmet demand—travelers searching for Miami properties and coming up short.
Check the market with SEMrush brand visibility
Miami is a crowded, fast-moving market, so Coworker reaches beyond your own data into SEMrush—now part of Adobe Brand Visibility—for a live read on the market:
- Shows how you rank against competitors and the searches travelers actually make.
- Surfaces a competitor launching a property at the same time.
- Confirms that focusing on your loyal customers is the right strategy.
Build a governed audience
With bookings locked as the goal and the key audience set, Coworker builds the audience and does a few smart things automatically:
- Checks whether a similar audience already exists so you don’t create a duplicate.
- Applies your governance and consent rules as it builds—not as a separate chore.
- Delivers a ready-to-use audience in a single step.
Design the customer journey in Journey Optimizer
Next, Coworker helps you brainstorm the channel and engagement strategy, then builds the journey the way a seasoned strategist would:
- Adds the logic a marketer might not think to include—delays, branches, and push notifications.
- Builds these best-practice details in by default rather than dropping emails in a row.
- Sets up the full journey in Adobe Journey Optimizer.
Create and test content, then publish a landing page
Before creating the email, Coworker reviews content analytics to understand what has worked in similar situations, then stays data-driven with an experiment:
- Reviews content analytics to ground content decisions in past performance.
- Generates recommendations and sets up an experiment with two variants—variant A (rational) and variant B (emotional).
- Configures everything in Journey Optimizer, then builds the offer landing page in Adobe Experience Manager.
Measure results with long-term memory
A few weeks post-launch, Coworker uses long-term memory to check how the campaign is running:
- Measures results against the same benchmark campaigns from earlier in the conversation—it never lost the thread.
- Lets you run a complex, multi-system launch while governance and business rules stay in force.
- Keeps human review available everywhere it’s needed, and marks the task complete in Adobe Workfront.
Why Coworker matters for B2C marketing
In a single conversation, Coworker coordinated work across Adobe Experience Platform, Real-Time CDP, Journey Optimizer, Customer Journey Analytics, and Experience Manager—and reached out to SEMrush market intelligence and the live web. A marketer can now move faster and perform new tasks at scale, running a complex multi-system launch from one place while governance and business rules stay in force with human oversight throughout.