Prompting best practices best-practices
Getting the most out of Coworker Campaigns starts with how you prompt. Learn the practices that produce the best results: the CO-STAR framework for structuring your prompts, what to include and what to avoid, and scenario-based examples that give the AI the context it needs to generate relevant, on-target content.
Use the CO-STAR framework
For best results, organize your prompts using the CO-STAR framework. This structured approach ensures the AI understands exactly what you need.
AI prompt essentials
Do’s and don’ts
Use the CO-STAR framework for structure
Focus marketing briefs with specific extraction guidance
Draft your prompts to produce the desired intent
Ask for structural changes, styling, or image editing in prompts
Use vague instructions like "promote our product"
Expect layout modifications through prompts
Content supported in prompts
Use the email editor or Adobe Express for visual/image modifications. The following request types are supported.
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Specify the frequency and the cadence of your campaign: “Create an email campaign that is sent weekly…”
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Target a specific audience from a larger list: “Create a campaign only for attendees with dogs for the Bark in the Park event from ‘all-attendees.csv’”
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Upload an HTML file: “Use my attached HTML file as a basis to create an email campaign.”
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Make changes mid-conversation: “Change the number of days before this campaign goes out from two to three.”
Content not supported in prompts
These requests are not supported and should be handled through other tools:
- Selecting specific sections to change
- Deleting or cloning elements
- Conditional selections
- Adding or removing layout sections
- Custom fonts
- Color modifications
- Layout styling (borders, padding, margins)
- Visual effects (shadows)
- Background changes
- Adding text overlays or logos
- Image cropping or resizing
- Color adjustments
Quality checklist
Before generating content, ensure the following:
✓ Clear objective: Clearly states the action, product/service, value, and context.
✓ Defined target audience: Specifies the demographic, role, or segment.
✓ Correct brand assigned as default: Appropriate brand guidelines are selected.
✓ Realistic scope: Avoid requests for layout changes, styling, or structural edits.
Scenario-based prompt examples
Always provide context and the value proposition so the AI can generate relevant content.
General marketing prompt ideas
Content marketing
- “Generate 20 blog topics that answer common questions from first-time homebuyers.”
- “Brainstorm LinkedIn post ideas for a B2B cybersecurity startup.”
- “Create a three-month content calendar focused on educating new customers.”
- “Suggest content themes that can be repurposed into blogs, videos, newsletters, and social posts.”
Email marketing
- “Generate a welcome email sequence for new subscribers interested in sustainable fashion.”
- “Brainstorm subject lines that create curiosity without sounding like clickbait.”
- “Suggest re-engagement campaign ideas for inactive customers.”
- “Create lifecycle email ideas for users who have completed onboarding.”