The baseline of ecommerce business growth is customer loyalty. Keeping the customers happy is a combination of a lot of factors from products, content, checkout, customer, and service experience. Personalization depends on AI, which tracks customer information in real-time and delivers a unique, personalized experience. Personalization might not work for all types of businesses, but it’s an additional feature that can help drive traffic to your site.

Personalization should include:

  • Meet customer needs

  • Provide customers with appropriate product recommendation based on their history

  • Segment their customers and products


Examples of personalization include:

  • Customer interest—Changing homepage and navigation based on customer profile. For example, if a user has visited the site previously and explored the women’s section, then next time when they enter the URL they’re navigated to the women’s homepage.

  • Recommended products—Recommend products based on the customers browsing behavior.

  • Search—Display personalized search results based on a customers previous search behavior.

  • Email—Send personalized emails about products if a customer has left the item in their cart, or if the product was out of stock send a notification when it is back in stock.

  • Geo-location—Displaying multiple geo-locations for the site. For example, a customer visits the AU site, but the US site option is also displayed to give the customer a choice.

  • Discount code—Display specific category discount codes to promote products of a particular category.

  • Complementary products—Display complementary products when the customer visits a product. For example, a customer views a dress and can view complimentary products like shoes, bags, and accessories that go with the dress.

  • Personalized homepage—Display a personalized homepage for a registered user to make them feel special.

Example of personalized products

These are just a few examples of personalization. There are countless more features and capabilities that can be explored as per the requirement of the business. Keeping up with constantly changing market trends can be difficult, but it helps improve overall customer experience.